Event Marketing
Do You Know the 3 Critical KPIs for Event ROI?
Was yesterday’s event successful? Let’s see: The vendors showed up on time. The event layout matched the design to a tee. Attendees mingled and talked with smiles on their faces. These elements are all vitally important. But for fundraising and business events, more concrete outcomes make the difference. Winging it or hoping for the best…
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7 Experiential Marketing Campaigns That Show the Power of Live Events
Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…
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11 Keys to Event Advertising That Drives Your Target Audience to Convert
A successful event isn’t just well-planned, it’s also well-promoted. Because your well-planned event isn’t going to go anywhere if you can’t fill the seats. And since three-quarters of event attendees say they have a more positive opinion about the company, brand, or product after an event (EMI & Mosaic), not promoting means leaving long-lasting brand affinity…
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Event PR: The Basics You Need to Know to Handle It Like a Pro
Ready to take your event PR to the next level? As an event planner, you need to generate enough buzz to get people excited. The right kind of buildup creates word of mouth, which carries into the venue and sets the tone. Setting a first-rate PR strategy in motion well enough in advance can build…
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5 Hype-Building Hashtag Trends You Should Use to Promote Your Event
Creating a unique hashtag is one of many tried and true ways to promote your event and lets you keep up with how it’s received online. But it won’t do you much good if no one knows about it. Luckily, you can ride the coat tails of current hashtag trends to increase your reach and introduce…
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Branding 101: 4 Must-Have Traits of Effective Event Planner Logos
Designing a logo for your events company is one of the toughest parts of building your brand ” and you want to get it right. That’s because you’re not just trying to represent your whole business in one small image. Nope. You’re also creating a first impression for every one of your potential future clients.…
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Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing experiences over things, and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
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How to Combine Traditional and Experiential Marketing to Boost Event Results
The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…
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10 Most Coveted Event Marketing Jobs to Aim for in Your Career
Do you have benchmarks set for your career? Are you looking to find event marketing jobs that fit your personal and professional goals? If you know where you’re going, you’ll be a master career navigator. But if you’re unsure where to get your start in event marketing, see our list of the most coveted event…
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20 Details You Should Always Include on Your Event Website
An event website is practically a cost-free digital advertisement for the event you’re organizing. But even though it’s relatively easy to create a page, you want to make sure attendees are prepared with the details. To ensure it’s effective, make sure to add these 20 important details when building an event website. Your website is…
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Four of the Top Tried and True Ways to Promote an Event
Are you marketing your first event? Or just need some fresh ideas on how to take your event marketing to the next level? Use our four tried and true ways to promote an event in the near future. Using social media for event marketing is more than just posting links to the event.Click To Tweet…
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Building an Event Planning Website? 5 Things You Need Before Launch
Every event planner needs an event planning website. Whether you are a small business owner that has grown organically or an already established planner”potential clients will be looking for you online. If you don’t have an event planning website yet you are missing out on some potentially awesome clients! Here are the essential things your…
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