combine experiential marketing with traditional methods like puzzle pieces

How to Combine Traditional and Experiential Marketing to Boost Event Results

The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…

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Event speaker

20 Details You Should Always Include on Your Event Website

An event website is practically a cost-free digital advertisement for the event you’re organizing. But even though it’s relatively easy to create a page, you want to make sure attendees are prepared with the details. To ensure it’s effective, make sure to add these 20 important details when building an event website. Your website is…

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7 Tips for Crafting a Winning Event Award Submission

7 Tips for Crafting a Winning Event Award Submission

Winning awards helps boost your brand recognition, confirms your expertise, and contributes to your overall credibility as an industry leader. As added benefits, event award recognition can grow your revenue and even increase morale among your staff! Follow my top tips for successfully crafting event award submissions below. Awards boost brand recognition, confirm your expertise,…

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the best online conference technology

3 Keys to Clever Event Invitation & Meeting Request Emails

It’s real talk time. How many emails do you get in your inbox weekly? Hundreds? Thousands? If you’re like us, it might even be upwards of that, and not all of them get your complete devoted, undistracted attention. So when you’re sending meeting requests and event email invitations, trying to get more attendees, you’re going…

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So, You Have to Cancel Your Event. Now What?

It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation Once you hear the…

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