Event Marketing
7 Tips for Crafting a Winning Event Award Submission
Winning awards helps boost your brand recognition, confirms your expertise, and contributes to your overall credibility as an industry leader. As added benefits, event award recognition can grow your revenue and even increase morale among your staff! Follow my top tips for successfully crafting event award submissions below. Awards boost brand recognition, confirm your expertise,…
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3 Keys to Clever Event Invitation & Meeting Request Emails
It’s real talk time. How many emails do you get in your inbox weekly? Hundreds? Thousands? If you’re like us, it might even be upwards of that, and not all of them get your complete devoted, undistracted attention. So when you’re sending meeting requests and event email invitations, trying to get more attendees, you’re going…
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So, You Have to Cancel Your Event. Now What?
It’s inevitable. If you’ve been in the industry long enough, you’ve probably had to deal with an event you were forced to cancel. So, whether it’s hurricanes, insane traffic, or an alien invasion – here are 3 crucial steps to take to recover from an event cancellation. Evaluate the Reason for Cancellation Once you hear the…
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Social Influencer Event Marketing Demystified
Whether you know it or not, social influencer event marketing is already helping you promote your events. Did you know everyone in every room at every event is an influencer? Perhaps more than any other industry, events have always benefited from influencer marketing. Inviting people other people want to see is a timeless strategy for filing rooms…
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20 Creative Ideas for Marketing Content Creation at Live Events
According to a recent survey by the Content Marketing Institute, 88% of marketers in North America use some form of content marketing to promote a product or service. Out of those marketers, 76% of respondents say that they plan to produce more content this year than in previous years. That means it’s time to hop…
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Event Vendors: 4 Steps to Cross Promotion Success
Your event is a revolving ecosystem. In order to get everything to run smoothly and work together you need to have a plan in place. Thinking back to our last post on how to attract a sponsor, we learned how to get sponsors to invest by showing them a mutually beneficial relationship. The same can…
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6 Simple Steps for Better Post-Event Engagement
Your work isn’t over when the last guest exits the venue. In fact, it’s just getting started. When it comes to post-event engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI. The key is to stay in touch with the attendees…
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8 Instagram Event Marketing Ideas That Drive Record Registrations
When it comes to pools of potential attendees, Instagram is about as big as they come. In fact, as of 2019, the social media platform has an estimated 1 billion active global users every month. And with so many people regularly visiting the site for inspiration, not using instagram for event promotion means leaving tons…
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20 Event Planning Video Tips and Ideas: Awesome Strategies that Build Buzz
In addition to juggling design ideas, client requests, and venue research, event planners must also be skilled marketers. Today, that means knowing how to build engagement with event planning videos. Video marketing is powerful. According to a recent video marketing survey by Wyzowl, 85 percent of businesses used video as a marketing tool in 2019,…
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The Secrets to Building Event Community in 2020 & Beyond
It’s the one industry that boasts an impressive 1.8 million employees and that spends over $280 billion a year: the events industry. So it’s no wonder that events have become a lucrative and attractive business to get into. So what’s a newcomer to the industry to do when trying to build an event community? Whether…
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How to Market Your Keynote Address: 7 Speaker Promotion Ideas
You spent time finding and booking an outstanding keynote speaker for your conference or event. You know they’re engaging and have plenty of wisdom to share, but you need to get the word out so there’s a full house for the talk. Speaker promotion is complex and takes planning ” even for well-known speakers in…
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5 Ways LinkedIn Marketing Boosts Event Promotion
LinkedIn marketing, for some reason, always gets overlooked when it comes to social media for event promotion. People tend to think that this social network is only for reaching out to employers or prospect employees. This is far from the case. LinkedIn has many tools in its bag that can be leveraged for your next…
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