Posts by Social Tables
Friday Finds: 10 Clever Ways 3D Event Designer Visuals Win Venues Business
For properties, 3D event design is one savvy response to the increasing popularity of digital venue sourcing. According to Cvent research, fully 77 percent of planners say they research venues online before contacting sales teams. This means that your website is on the front lines of business acquisition. What’s there makes an impact. Leverage that…
Read More Wednesday Wisdom: Is Open or Assigned Seating the Right Choice?
It’s a key question for every event—open or assigned seating for guests? Do you let your guests choose where they would like to sit for the product rollout or the gala dinner? Or do you spend time working with your client on detailed seating arrangements? There are pros and cons to each style of event…
Read More Monday Motivation: How to Nurture Sales Leads with 7 Effective Email Marketing Campaigns
No matter your industry, email marketing is a powerful strategy that can deliver super high ROI. Some experts estimate that you can earn $38 in new business for every $1 spent on email marketing. But at any given time, only about half of your leads will be ready to buy. Effectively nurturing your leads until…
Read More Friday Finds: 15 of The Best Event Planning Books
You’re always looking at blogs and magazine spreads for ways to improve your business and find event planning inspiration. But sometimes it takes a deeper dive to level up in event planning, and that’s when the best event planning books come into play. For bedtime reading, or during a rare break in your schedule, we…
Read More Tech Thursday: Banquet Table Layout Generator Ideas
Banquet table setup diagrams run the gamut from the tried-and-true to something new under the sun. It’s obvious why hoisting diners and their dinners into the sky is not the most common banquet setup option, but what makes the tried-and-true setups such classics? How can you set up a reception, party, or celebration in a…
Read More Wednesday Wisdom: How to Write an Event Value Proposition in 5 Easy Steps
Companies spend a great deal of time clarifying their customer value propositions to ensure their product offers clear benefits that match a consumer need. The equivalent for event planners is the event value proposition. It puts you in the shoes of your attendees so that you can design the event to their wants, interests, and…
Read More Tips Tuesday: 15 Event Check-In Ideas to Improve the Guest Experience
For your attendees, check-in isn’t a step that happens before the event. It’s the first step OF the event. Just about every event under the sun wants to get attendees off on the right foot with a smooth check-in experience. But these experiences don’t just happen without conscious planning and attention to details. They depend…
Read More Monday Motivation: How to Fix 6 Common Problems to Improve Your Hotel Sales Funnel
Managing the hotel sales process is full of challenges, and gets harder every day. Guests and event planners have more options, less time, and less patience with salespeople than ever. If you throw in the immediacy of reviews on social media, you’re left with an incredibly daunting process. But this is no time to panic.…
Read More Wednesday Wisdom: 5 Creative Event Sponsorship Ideas (Other Than Money!)
Some companies don’t have the budget to sponsor an event financially, but this isn’t the glass-half-empty scenario you may think. Rather, it’s an opportunity to come up with your most creative event sponsorship ideas yet. Expanding your event sponsorship ideas beyond money can deepen your pool of possible sponsors for events and force you to…
Read More Tips Tuesday: The Secrets to Event Planning & Wedding Taglines That Work
The right tagline or slogan quickly lets people know what’s great about a business, product, or event. Creative taglines also help people remember that benefit. There are a lot of ideas about what makes a good tagline, but research shows that people respond to company slogans when they are clear, creative, present a benefit, and…
Read More Monday Motivation: The 4 Keys to Better 3D Stage Designs for Events
3D design is a natural fit for event planning. But when it comes to designing stages for events—3D design tools rock. And they’re not just reserved for large-scale event productions. Getting a 3D perspective helps planners design stages for any event, from a panel discussion at a tech conference to the stage for a wedding…
Read More Friday Finds: 5 Emerging Event Planning Job Titles You’re Not Hiring for (But Should!)
As trends in the event industry change (seemingly at ever-increasing speed), new event job titles emerge to meet the rising demand for niche knowledge and specialty skills. New tech and software platforms. Increasing expectations for customer service responsiveness. A deeper commitment to diversity and inclusion. These are just some of the must-haves for successful event…
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