Event Marketing
A Planner’s Guide to Event Vendors
Planning a successful event involves working with a large team of reliable, capable professionals. Planners work with venues, specialized staff, and vendors to ensure everything runs smoothly. A lot of tiny pieces must fall into place for an event to succeed, and the wrong event vendors could lead to lots of trouble later in the…
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Rolling the Dice: Strategies for Creating Unforgettable Casino Night Events
Imagine the thrill of Las Vegas right at your doorstep thanks to casino night events. The sound of shuffling cards, the clinking of chips, and excitement all hang in the air as luck hangs in balance. Casino night events have an irresistible charm that is surprisingly easy to replicate for a special occasion. Whether it’s…
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A Guide to Digital Marketing for Events: What, Why, and How?
Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. As planners work to widen their audience and connect with consumers in an increasingly online world, digital…
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Speed Networking: A New Kind of Professional Event
Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. We’ll also teach you how to plan a speed…
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Event Invitation Emails: a Deep Dive
Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? Whether you’re working on your first campaign or your fiftieth,…
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23 Webinar Best Practices to Drive Attendance and Engagement
The most successful webinars are specific, interesting, and engaging. They have captivating hosts, cover relevant content, and provide attendees with invaluable information. But how do webinar organizers take an idea and transform it into an appealing virtual event? Which webinar best practices do the most successful virtual event planners and organizers follow? We created…
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Event Marketing on TikTok: 8 Must-Try Ideas
Event promotion and social media have always been a match made in heaven. Event marketing on TikTok is no different. From event ticket sales to drumming up new event clients, event professionals can take advantage of this creative and far-reaching platform to capture the right audiences. Whether you’re just getting started on TikTok or are…
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How to Promote an Event on Twitter: 21 Tips for Success
In an increasingly technological world, event promotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. With over 211 million Twitter users reported last quarter, learning how to…
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How to Promote an Event on Facebook in 21 Different Ways
Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events ” from conferences and conventions to birthday parties and retirement celebrations. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook…
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5 Event Planner Marketing Strategies Used by Top Professionals
As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), the reality is that you need great marketing to stand out from other…
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The Ultimate Guide to Corporate Event Announcements
Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…
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9 Event Marketing Plan Tips Every Planner Should Know
Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…
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