Event Marketing
How to Promote an Event on Twitter: 21 Tips for Success
In an increasingly technological world, event promotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. With over 211 million Twitter users reported last quarter, learning how to…
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How to Promote an Event on Facebook in 21 Different Ways
Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events — from conferences and conventions to birthday parties and retirement celebrations. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook…
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5 Event Planner Marketing Strategies Used by Top Professionals
As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), the reality is that you need great marketing to stand out from other…
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The Ultimate Guide to Corporate Event Announcements
Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…
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9 Event Marketing Plan Tips Every Planner Should Know
Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…
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Tips Tuesday: 10 Brilliant Ways to Promote LinkedIn Events
Have you started using LinkedIn Events—2019 update style? Years ago, LinkedIn rolled out an Events feature. And then rolled the option back, to the disbelief and dismay of many event planners who found the feature helpful. Now the Events feature back, and it’s available to all LinkedIn users in English-speaking countries. For planners looking to…
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Monday Motivation: Awesome B2B Event Marketing Ideas
Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals. Why Many B2B Event Marketing Ideas Fail Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…
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17 Amazing Event Marketing Examples
Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room. The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments. In this article, we provide examples of…
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Do You Know the 3 Critical KPIs for Event ROI?
Was yesterday’s event successful? Let’s see: The vendors showed up on time. The event layout matched the design to a tee. Attendees mingled and talked with smiles on their faces. These elements are all vitally important. But for fundraising and business events, more concrete outcomes make the difference. Winging it or hoping for the best…
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7 Experiential Marketing Campaigns That Show the Power of Live Events
Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…
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11 Keys to Event Advertising That Drives Your Target Audience to Convert
A successful event isn’t just well-planned, it’s also well-promoted. Because your well-planned event isn’t going to go anywhere if you can’t fill the seats. And since three-quarters of event attendees say they have a more positive opinion about the company, brand, or product after an event (EMI & Mosaic), not promoting means leaving long-lasting brand affinity…
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Event PR: The Basics You Need to Know to Handle It Like a Pro
Ready to take your event PR to the next level? As an event planner, you need to generate enough buzz to get people excited. The right kind of buildup creates word of mouth, which carries into the venue and sets the tone. Setting a first-rate PR strategy in motion well enough in advance can build…
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