Event Marketing

Monday Motivation: Awesome B2B Event Marketing Ideas

Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals.  Why Many B2B Event Marketing Ideas Fail  Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…

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Examples of event marketing conferences

17 Amazing Event Marketing Examples

Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room.  The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments.  In this article, we provide examples of…

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An illustration of attendees who represent opportunities important to event ROI

The KPI for Event ROI Beginners: Opportunity in the Room

In this guest post from our friends at Splash, Director of Content Marketing, Esther Chung, breaks down a key KPI by which even beginners can accurately predict event ROI. When it comes to measuring the revenue impact of events, event marketers are struggling. Even though events command the highest share of marketing budgets and 69%…

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attendees interacting with an experiential marketing campaign

7 Experiential Marketing Campaigns That Show the Power of Live Events

Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…

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combine experiential marketing with traditional methods like puzzle pieces

How to Combine Traditional and Experiential Marketing to Boost Event Results

The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…

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