rendering of person in crowd raising hand at corporate event

The Ultimate Guide to Corporate Event Announcements

Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…

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9 Event Marketing Plan Tips Every Planner Should Know

Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…

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Tips Tuesday: 10 Brilliant Ways to Promote LinkedIn Events

Have you started using LinkedIn Events—2019 update style?  Years ago, LinkedIn rolled out an Events feature. And then rolled the option back, to the disbelief and dismay of many event planners who found the feature helpful. Now the Events feature back, and it’s available to all LinkedIn users in English-speaking countries.  For planners looking to…

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Monday Motivation: Awesome B2B Event Marketing Ideas

Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals.  Why Many B2B Event Marketing Ideas Fail  Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…

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3D illustration of speaker engaging with audience during event presentation on stage

17 Amazing Event Marketing Examples

Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room.  The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments.  In this article, we provide examples of…

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Do You Know the 3 Critical KPIs for Event ROI?

Was yesterday’s event successful? Let’s see: The vendors showed up on time. The event layout matched the design to a tee. Attendees mingled and talked with smiles on their faces. These elements are all vitally important. But for fundraising and business events, more concrete outcomes make the difference. Winging it or hoping for the best…

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attendees interacting with an experiential marketing campaign

7 Experiential Marketing Campaigns That Show the Power of Live Events

Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…

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cell phones, coffee mugs and papers on a desk

11 Keys to Event Advertising That Drives Your Target Audience to Convert

A successful event isn’t just well-planned, it’s also well-promoted. Because your well-planned event isn’t going to go anywhere if you can’t fill the seats. And since three-quarters of event attendees say they have a more positive opinion about the company, brand, or product after an event (EMI & Mosaic), not promoting means leaving long-lasting brand affinity…

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