Event Marketing
9 Event Marketing Plan Tips Every Planner Should Know
Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…
Read More Tips Tuesday: 10 Brilliant Ways to Promote LinkedIn Events
Have you started using LinkedIn Events—2019 update style? Years ago, LinkedIn rolled out an Events feature. And then rolled the option back, to the disbelief and dismay of many event planners who found the feature helpful. Now the Events feature back, and it’s available to all LinkedIn users in English-speaking countries. For planners looking to…
Read More Monday Motivation: Awesome B2B Event Marketing Ideas
Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals. Why Many B2B Event Marketing Ideas Fail Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…
Read More 17 Amazing Event Marketing Examples
Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room. The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments. In this article, we provide examples of…
Read More Do You Know the 3 Critical KPIs for Event ROI?
Was yesterday’s event successful? Let’s see: The vendors showed up on time. The event layout matched the design to a tee. Attendees mingled and talked with smiles on their faces. These elements are all vitally important. But for fundraising and business events, more concrete outcomes make the difference. Winging it or hoping for the best…
Read More 7 Experiential Marketing Campaigns That Show the Power of Live Events
Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…
Read More 11 Keys to Event Advertising That Drives Your Target Audience to Convert
A successful event isn’t just well-planned, it’s also well-promoted. Because your well-planned event isn’t going to go anywhere if you can’t fill the seats. And since three-quarters of event attendees say they have a more positive opinion about the company, brand, or product after an event (EMI & Mosaic), not promoting means leaving long-lasting brand affinity…
Read More Event PR: The Basics You Need to Know to Handle It Like a Pro
Ready to take your event PR to the next level? As an event planner, you need to generate enough buzz to get people excited. The right kind of buildup creates word of mouth, which carries into the venue and sets the tone. Setting a first-rate PR strategy in motion well enough in advance can build…
Read More 5 Hype-Building Hashtag Trends You Should Use to Promote Your Event
Creating a unique hashtag is one of many tried and true ways to promote your event and lets you keep up with how it’s received online. But it won’t do you much good if no one knows about it. Luckily, you can ride the coat tails of current hashtag trends to increase your reach and introduce…
Read More Branding 101: 4 Must-Have Traits of Effective Event Planner Logos
Designing a logo for your events company is one of the toughest parts of building your brand — and you want to get it right. That’s because you’re not just trying to represent your whole business in one small image. Nope. You’re also creating a first impression for every one of your potential future clients.…
Read More Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing “experiences” over “things,” and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
Read More How to Combine Traditional and Experiential Marketing to Boost Event Results
The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…
Read More