Event Marketing
Monday Motivation: Awesome B2B Event Marketing Ideas
Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals. Why Many B2B Event Marketing Ideas Fail Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…
Read More 17 Amazing Event Marketing Examples
Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room. The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments. In this article, we provide examples of…
Read More 7 Exciting Ways User Generated Content is Transforming Events
Back in the day, events used to be insular occasions where only those at the event could enjoy it. Now, with the internet, the whole world can enjoy it too. That means event organizers no longer have a singular audience of actual attendees to think about and entertain. Today, there’s a whole audience watching from…
Read More The KPI for Event ROI Beginners: Opportunity in the Room
In this guest post from our friends at Splash, Director of Content Marketing, Esther Chung, breaks down a key KPI by which even beginners can accurately predict event ROI. When it comes to measuring the revenue impact of events, event marketers are struggling. Even though events command the highest share of marketing budgets and 69%…
Read More 7 Experiential Marketing Campaigns That Show the Power of Live Events
Capturing the hearts and attention of consumers is becoming increasingly more difficult through traditional advertising. After all, we live in a world where consumers can actively switch off or opt-out of seeing ads altogether and are constantly bombarded with digital marketing. Thus, marketers are faced with the challenge of finding more creative ways to share…
Read More 11 Keys to Event Advertising That Drives Your Target Audience to Convert
A successful event isn’t just well-planned, it’s also well-promoted. Because your well-planned event isn’t going to go anywhere if you can’t fill the seats. And since three-quarters of event attendees say they have a more positive opinion about the company, brand, or product after an event (EMI & Mosaic), not promoting means leaving long-lasting brand affinity…
Read More Event PR: The Basics You Need to Know to Handle It Like a Pro
Ready to take your event PR to the next level? As an event planner, you need to generate enough buzz to get people excited. The right kind of buildup creates word of mouth, which carries into the venue and sets the tone. Setting a first-rate PR strategy in motion well enough in advance can build…
Read More 5 Hype-Building Hashtag Trends You Should Use to Promote Your Event
Creating a unique hashtag is one of many tried and true ways to promote your event and lets you keep up with how it’s received online. But it won’t do you much good if no one knows about it. Luckily, you can ride the coat tails of current hashtag trends to increase your reach and introduce…
Read More Branding 101: 4 Must-Have Traits of Effective Event Planner Logos
Designing a logo for your events company is one of the toughest parts of building your brand — and you want to get it right. That’s because you’re not just trying to represent your whole business in one small image. Nope. You’re also creating a first impression for every one of your potential future clients.…
Read More Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing “experiences” over “things,” and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
Read More How to Combine Traditional and Experiential Marketing to Boost Event Results
The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…
Read More 10 Most Coveted Event Marketing Jobs to Aim for in Your Career
Do you have benchmarks set for your career? Are you looking to find event marketing jobs that fit your personal and professional goals? If you know where you’re going, you’ll be a master career navigator. But if you’re unsure where to get your start in event marketing, see our list of the most coveted event…
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