Posts by Social Tables
Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing experiences over things, and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
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More Detailed Lead Information with Social Tables Propose
Not all leads are created equal. Some require a little more attention and detail than others – especially if you’re a sales manager helping a client coordinate room nights and event space availability at the same time. That’s why we’ve expanded our RFP response tool’s manual lead creation form to allow you to add guest…
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How to Combine Traditional and Experiential Marketing to Boost Event Results
The rise of concepts like online advertising, content marketing, and experiential marketing means that event promoters have to carefully consider how much they spend on traditional methods. However, that doesn’t mean that there’s not a place for traditional thinking in most marketing playbooks. Here’s how you can combine traditional and experiential approaches into a single strategy…
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The Top 17 Event Planning Associations and How to Leverage Them
Becoming a member an event planning association is a great way to take your business or career to the next level. But it’s important to find one that is the best fit for you and your company. When choosing one of the event planning associations, there are a few things to consider: Make sure there’s a…
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Event Diagramming with Social Tables Just Got Faster and More Collaborative
Social Tables gives your team the tools it needs to plan events quickly and collaboratively. That’s why we’re excited to announce that Social Tables’ diagramming tools are now even quicker and more collaborative. Everyone’s invited! We made two big changes this week that will improve the way you plan: The collaborators you invite to work…
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Which Hotel Amenities Do The Newest Brands Have That You Don’t?
Minibars and free soap just aren’t going to cut it anymore as exclusive hotel amenities. Technology has opened new paths to quirky ideas and innovative creations that will excite prospective customers. Here are five amazing hotel amenities that exist today that you’re missing in your hotel or resort. [Tweet “Technology has opened paths for creative,…
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6 Cool Winter Themes to Weave into Your Meetings and Events
With the holiday season fast approaching, this is the perfect time to plan events with cool winter themes. Here are six ideas to spark your imagination. [Tweet “With temps decreasing, this is the perfect time to plan events with cool winter themes.”] 1. Snow Day Do you remember winter mornings waiting by the television wondering…
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8 of the Best Tools for Event Project Management
All events have a lot of moving parts. From speakers and attendees to food and décor, so many elements need detailed management. That’s why it’s important to track all of your tasks in an online event management tool. With the right tool, you can see all of your to-dos and deadlines, and collaborate with your…
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Marketing Collegiate Events: What Do Students Want to See from Brands?
College students are spending over $1 billion per year. That’s a lot of money. How do brands influence those dollars? What can they do when it comes to marketing collegiate events on-campus? It starts by reaching out to them in a way that gets their attention. Here are four companies that cracked the code of marketing…
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6 Tips for a Hotel Sales Lead Form That Makes Conversion Easy
Planners have a lot of choices when it comes to where they can host an event. When a planner reaches out via a hotel sales lead form on your site, you want to make converting their passing interest into an event, hosted at your property. Here are five strategies for making it a bit less…
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10 Most Coveted Event Marketing Jobs to Aim for in Your Career
Do you have benchmarks set for your career? Are you looking to find event marketing jobs that fit your personal and professional goals? If you know where you’re going, you’ll be a master career navigator. But if you’re unsure where to get your start in event marketing, see our list of the most coveted event…
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Journey Mapping: 5 Key Tips to Determine the Right Event Experience
Journey mapping stems from outlining a guest’s experience from the moment they walk in to the moment they leave. It takes every aspect of the event and every detail into consideration. With such high emphasis on attendee experience these days, this tool has been instrumental for event professionals. Not only in helping them to meet…
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