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5 Event Planner Marketing Strategies Used by Top Professionals

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), the reality is that you need great marketing to stand out from other…

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The Complete Guide to Event Planner Logos: Ideas, Tips, Examples

Want to make your event planning company stand out? Event planner logos are a great way to do exactly that. Whether you’re part of a team or flying solo, just getting started or an industry veteran, great marketing begins with a proper logo. But it goes well beyond simply hiring someone to design an eye-catching…

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How to Write an Event Planning Mission Statement: The Ultimate Guide

Do you really need an event planning mission statement? According to Forbes, most corporations don’t need one. That is, of course, unless you want to be a great leader. Being a leader for your clients, your event planning team, and even your event planning community can begin with this deceptively simple exercise. Writing an event…

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The Ultimate Guide to Corporate Event Announcements

Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…

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8 Must-Know Types of Seating Arrangements for Events

Seating arrangements have the power to make or break deals, relationships, and even event goals. “Much of getting what you want comes down to where (event attendees) sit,” says Brian Lee, Chief of Product Management at Lifehack. And where people sit depends on the type of seating arrangement that’s chosen for the event, meeting, conference,…

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7 Stunning Examples of Event Planner Website Design

It can be tough to stand out from the crowd as an event planner. There are plenty of individuals and companies in your area that know the lay of the land and can plan a great event. So how can you show potential clients that your events are a cut above the rest? One powerful…

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22 Inspirational (and Funny) Event Planning Quotes

Event planning is a challenging profession, and sometimes a little inspiration is needed to help to get through the peaks and valleys, no matter how rewarding they may be. So whether you’re just starting out as an event planner or you’re looking for ways to refresh your established business, these 22 event planning quotes are…

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How to Leverage an SMMP to Create Safer In-Person Events

When event programs were turned upside down due to COVID-19, companies with a strategic meetings management program, or an SMMP, were well-equipped. These programs provided companies with immediate visibility into all meetings and events, allowed them to leverage attrition clauses to cancel contracts with lower liability, and saved millions of dollars in potential costs.   Now that…

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9 Event Marketing Plan Tips Every Planner Should Know

Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…

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SEO – Event Layout Software

The World’s Best Event Layout Software Event layout software streamlines your planning, keeps stakeholders up to date, manages attendee needs, executes your vision, enables you to consistently deliver amazing results, and much, much more. Get Started Now What is event layout software? At its simplest, event layout software enables you to visualize a physical event…

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wedding planner working on laptop

Wedding Planner Marketing: 7 Tips to Boost Your Business

Approximately 2 million weddings take place in the U.S. each year and, according to Wedding Wire, nearly one in three couples hire a wedding planner for their big day. In other words, the wedding industry is massive, and wedding planners are faced with tons of competition. Wondering how to stand out and boost your wedding…

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illustration of a/v system setup at hybrid event

8 of the Most Impressive and Unique Virtual Event Examples

Virtual events are growing in popularity, and it doesn’t appear as if that’s going to change very soon. But as planners, venues, on-site teams, and everyone else involved in an event’s life cycle plan for a future full of virtual and hybrid events, there’s still a lot of unknown. That’s where these virtual event examples…

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