illustration showing smartphone screen with Facebook and Twitter icons

How to Promote an Event on Facebook in 21 Different Ways

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events ” from conferences and conventions to birthday parties and retirement celebrations. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook…

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Unique Event Signage Ideas That Actually Work

Signs are an important part of our day-to-day life, whether we think about it or not. They tell us when to stop in traffic, direct us how to get to where we want to go, tell us what to look at, and so on. With so many signs surrounding us all the time, choosing ones…

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14 College Event Ideas Students Will Actually Attend

Wondering how to throw events that college students will actually want to attend? It’s time to shift your perspective. Whether you’re an event planner, a professor or faculty member, or anyone else involved in collegiate affairs, these 14 simple yet effective college event ideas are just what you need to boost attendance and engagement. Whether…

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The Complete Guide to Early Bird Registration for Events

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. Starting with early bird registration offers, successful event planners generate buzz and accelerate sales in the earliest stages of the…

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5 Event Planner Marketing Strategies Used by Top Professionals

As an event planner, much of your success is based on your ability to bring in new business, organize top-notch events, and keep your customers coming back. And while you may hope that your events speak for themselves (and maybe they do!), the reality is that you need great marketing to stand out from other…

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The Complete Guide to Event Planner Logos: Ideas, Tips, Examples

Want to make your event planning company stand out? Event planner logos are a great way to do exactly that. Whether you’re part of a team or flying solo, just getting started or an industry veteran, great marketing begins with a proper logo. But it goes well beyond simply hiring someone to design an eye-catching…

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How to Write an Event Planning Mission Statement: The Ultimate Guide

Do you really need an event planning mission statement? According to Forbes, most corporations don’t need one. That is, of course, unless you want to be a great leader. Being a leader for your clients, your event planning team, and even your event planning community can begin with this deceptively simple exercise. Writing an event…

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The Ultimate Guide to Corporate Event Announcements

Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…

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rendering showing chair seating arrangement at event

8 Must-Know Types of Seating Arrangements for Events

Seating arrangements have the power to make or break deals, relationships, and even event goals. “Much of getting what you want comes down to where (event attendees) sit,” says Brian Lee, Chief of Product Management at Lifehack. And where people sit depends on the type of seating arrangement that’s chosen for the event, meeting, conference,…

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7 Stunning Examples of Event Planner Website Design

It can be tough to stand out from the crowd as an event planner. There are plenty of individuals and companies in your area that know the lay of the land and can plan a great event. So how can you show potential clients that your events are a cut above the rest? One powerful…

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22 Inspirational (and Funny) Event Planning Quotes

Event planning is a challenging profession, and sometimes a little inspiration is needed to help to get through the peaks and valleys, no matter how rewarding they may be. So whether you’re just starting out as an event planner or you’re looking for ways to refresh your established business, these 22 event planning quotes are…

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How to Leverage an SMMP to Create Safer In-Person Events

When event programs were turned upside down due to COVID-19, companies with a strategic meetings management program, or an SMMP, were well-equipped. These programs provided companies with immediate visibility into all meetings and events, allowed them to leverage attrition clauses to cancel contracts with lower liability, and saved millions of dollars in potential costs.   Now that…

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