The Ultimate Guide to Corporate Event Announcements
Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you can use for virtually any occasion.
What are corporate event announcements and why are they important?
Corporate event announcements are notices that go out to relevant invitees detailing:
- What the event is
- Why they should attend
- What next step they should take if they’re interested in participating
They’re important because they:
- Help gauge event interest
- Nurture existing relationships with a valuable offer
- Provide valuable information on the interests of your target market
How do I invite people to a corporate event?
There are many ways to invite people to a corporate event, but the easiest and most common is through a calendar app, email, or both.
What information should a corporate event announcement include?
A corporate event announcement should include:
- A relevant subject line that grabs attention and sets the tone
- A greeting that sets the tone for the event
- At least one reason why the recipient was chosen for an invitation
- Event details including the name, location, date, and relevance
- Any enticing event highlights that may encourage registration
- A clear CTA/next step they should take to register for the event or learn more about it
11 corporate event announcement templates you can use:
Save time by hitting copy + paste on these useful email template examples and subject lines below, or use them to inspire your own wording.
1. Announce your seminar.
Subject line: You’re invited to our [industry name] seminar
Body: Dear [recipient name],
As one of the most successful and inspiring leaders working in [industry name], we have chosen you to attend our upcoming seminar on [date] at [location]. We’re featuring experts on [subjects covered] to discuss high-level topics that we think you’ll be interested in.
Here are just some of the highlights:
- [Event activity 1]
- [Event activity 2]
- [Event activity 3]
There is limited space available and we’d love to see you there, so please register using this link by [time and date] to secure your spot.
Looking forward to having you there,
2. Invite your audience to a conference you’re hosting.
Subject line: Save the date: [Conference name] is almost here!
Body: Announcing [conference name] for [year]!
We’re so excited to share the good news with you: [Conference name] will be [debuting or returning] to [city, state] on [date(s)]. Our fabulous lineup of speakers include [name], [name], [name], and a few surprise guests you won’t want to miss! Join us as we mastermind [main conference topic] and the future of our industry in [year] and beyond.
[Insert conference trailer or last year’s highlights reel]
Put your name on the waitlist now to get in our exclusive early-bird group and be the first to know when tickets go on sale!
We can’t wait,
3. Promote a conference at which you’re speaking.
Subject line: Going to [conference name]? We’ll see you there!
Body: Hey [name],
I am honored to announce that [our company] will be speaking at [conference name] this year! We’re sharing all the best tips and tricks from our knowledge vault about [subject] on [date] at the [stage location] at [time].
It’d really help to have some familiar faces in the audience. Will you be there?
Let us know so we can all meet up,
4. Announce your trade show.
Subject line: Please be our guest
Body: Dear [name],
As one of the most proficient and skilled professionals in our industry, we’d be humbled if you would join us for this year’s [trade show name]. We’ll discuss emerging trends, introduce you to fellow experts, help source potential clients, and more. The event takes place on [date] at [location], so please let us know if you’d like to attend at your earliest convenience by registering here.
Looking forward to your participation,
5. Share information about a trade show you’re sponsoring.
Subject line: See you at [trade show name] in [city]
Body: Dear [name],
We are pleased to announce our partnership with [host company name] for their annual [industry name] trade show, [trade show name]. We believe in their mission statement so much that we’ve sponsored [what you’re sponsoring]. We’re especially looking forward to [featured activity].
Please register for the trade show here. If you plan to attend, reply here to let us know so we can introduce you to some other other event leaders.
Thanks for your unwavering support,
6. Get RSVPs for an executive retreat.
Subject line: It’s time for another retreat!
Body: Hi [name],
Ready to unplug, relax, and refresh your creativity again? So are we, which is why we’re hosting this year’s corporate retreat at beautiful [location] on [date(s)] starting at [time]. Our exciting lineup of activities includes:
- [Highlight 1]
- [Highlight 2]
- [Highlight 3]
Plus, we’ll have plenty of delicious food and drinks to refresh us between rounds of [location-specific activity].
Want to join the fun? RSVP by replying to this email with a simple I’m in! and we’ll send you the full itinerary.
Can’t wait to hang out with you,
7. Send information about a charity golf event.
Subject line: You’re invited [insert golf emoji]
Body: Hello [name],
We’re holding a charity golf tournament to raise funds for an organization that is near and dear to our hearts: [Charity name]. They support [cause] through [charity program]. Every dollar we raise will go towards helping [who the charity helps].
Will you join us for a few rounds of supporting a good cause?
Cost to participate:
RSVP by registering at: [Direct webpage address]
Thanks for helping us support [cause],
8. Invite employees to an appreciation event.
Subject line: Your hard work has gone NOTICED!
Body: Hi [name],
Many, many thanks for your hard work and leadership this [time period]. Thanks to your brilliance, we’ve achieved [accomplishment]. We’d love to celebrate you and your team at an [event type] this coming [week or month].
Please use this survey link to choose your top 3 preferred party times and we’ll get back to you with more details once everyone has voted.
We can’t thank you enough ” but we look forward to trying!
9. Celebrate business milestones.
Subject line: We did it!
Body: Hi team,
Great job everyone, we did it! We are pleased to share that we have achieved our shared objective of [goal] well within [timeframe, budget, or relevant fact]. In doing so, we’ve furthered our big-picture goal of [goal] in a significant way. We know we couldn’t have done it without all of you, so we’d like to celebrate.
Please join us at [location] shortly after [time] on [date] for some dinner and drinks on us.
Don’t forget to RSVP in your reply to this email by [date and time] so we can make a proper reservation.
10. Organize a formal shareholder meeting.
Subject line: Notice of shareholders’ meeting to be held on [date]
Body: Dear [name],
Notice is hereby given that the [annual or quarterly] Meeting of Shareholders of [company name] will be held at [address] on [date] at [time] to [discuss or vote on] the following matters:
- [Matter 1]
- [Matter 2]
- [Matter 3]
Only those common Shareholders and [other participant group] will be entitled to notice of and to vote in person or by proxy on all matters outlined above at this [annual or quarterly] meeting or any adjournment thereof.
The Board of Directors,
[Sender name and signature]
Dated: [Sent date]
11. Get RSVPs for an internal company meeting.
Subject line: Please RSVP for [meeting name]
Body: Hi [name],
Your presence is requested for a meeting at [location] on [date] beginning at [time] to discuss [primary objective]. Please RSVP to [this email or the attached calendar invitation] to confirm your attendance.
Now you know all about corporate event announcements!
Corporate event announcements are great for sharing event details, making announcements, and organizing RSVPs.
Next up, discover some creative value-adds guests will love with these corporate event entertainment ideas.