Every event planner needs an event planning website. Whether you are a small business owner that has grown organically or an already established planner—potential clients will be looking for you online. If you don’t have an event planning website yet you are missing out on some potentially awesome clients!
Here are the essential things your event planning website needs before launch.
1. Prominently Show Your Event Planning Services or Specialties
One of the first things your website visitors will be searching for is what type of events you host. Do you specialize in kid’s events? Weddings? Corporate events? A mix of events? Then, detail the specific services you provide. For example, do you arrange catering too—or just provide a list of suggested caterers.
Pro tip for your service descriptions: they should be short, yet specific, and they must highlight what it is that makes your event planning company unique. In other words, you should attempt to answer the question, “why should I hire you?”
2. Display High-Resolution Photos On Your Event Planning Website
Think of your website as an online portfolio of sorts. Visitors don’t just want to read about the fabulous events you’ve planned—but they want to see it for themselves.
Unsure of what to include? The options are endless: this could include photos during the planning phase, during setup, before the event is live, and during the event. Just make sure the event host and/or guests sign a release to use your photos. All photos must be high resolution, and if you can, get photos shot by the event photographer. If you have high-resolution videos, add those to your site too!
3. Highlight Event Planning Client Testimonials
Client testimonials are a must for all event planning websites. Your website visitors can read and see what you do, but now they want to hear what your recent customers have to say about your services.
If it’s possible, get a quote and a photo from your previous client. And if you can, secure a handful of video testimonials. There’s nothing more powerful than seeing a former client champion your work. Also, take advantage of the ability to post positive client social media comments to your website by way of a WordPress widget.
4. Share Thought-Leadership On Your Event Planning Blog
It’s debatable whether or not every website needs a blog, but it wouldn’t be a bad idea for your event planning website. This is where you can highlight your recent events, do a short feature on your favorite or noteworthy clients, and display your event planning thought leadership skills. An event planning blog also serves as a place where you can build trust by sharing tips and tricks that will help your clients host the perfect event.
5. Display Contact Information Right At The Top
Last but not least both your contact information and your service area need to be crystal clear. You wouldn’t want a prospective client leaving your site because they couldn’t find a way to contact you!
Consider adding your contact information to the bottom of each page—in the web page footer. Another idea is to add a clear contact page to your website menu, and each individual page should have a clear button or link clients can click to access your contact information.
Now that you know the perfect formula for your event planning website, the next step is finding a website designer to design a website worthy of your brand. Or, if you’re feeling up for the challenge, use a site like Squarespace or WordPress to launch your event planning website.
Have an event planning website you’re proud of? Link us in the comments or on Facebook!