Looking to cash in on the millions of people waiting to book their next trip? Booking travel influencers can help drive the FOMO (fear of missing out) you need to get audiences excited about booking their holiday trip with you.
Who Are Modern Travel Influencers?
Influencers are like best friends to their social media followers. They are accessible, real people with a big digital presence. When they make a recommendation, their fans are more likely to accept it. So brands that are investing in influencer marketing are reaping the rewards. Travel and tourism brands in particular see a huge ROI increase with influencers, receiving just under $19 for every dollar spent on influencer marketing (per Reelio).
If you really want to get those hotel beds filled and make your marketing dollars count, it might be worth inviting an influencer to stay at your resort.
Why Choose a Travel Influencer?
Social media influencers are, well… pretty influential. In fact, they’re the new breed of celebrity. They work well in the modern world of marketing because today more consumers trust another person more than they do a brand’s direct message.
Think of it like your best friend recommending a product to you versus Jennifer Aniston recommending it. While you may love Jennifer Aniston, you probably won’t be able to shake the fact that she got paid to promote that product. You know she probably only likes it (or at least likes it a little bit more!) because of the pay check she receives.
However, if your best friend starts telling you how great the product is and how it totally helps them with a problem, you’ll be more likely to trust that endorsement and give it a try.
Better events, no stress
Boost group sales overnight with a collaborative software platform by Social Tables.
How to Pick The Right Influencer
The key to a successful campaign is to work with the influencer that best fits your brand. Sure, popular travel influencers like Fun for Louis, Kristen Sarah, Benjamin Brown, and TheBlondeAbroad are making a big splash online. Still, it’s important to also make sure they will actually reach your target audience and drive engagement. The largest, shiniest influencer may not give you the best return.
Check out Reelio’s handy guide to working with influencers for more tips that can help you choose the right person.
Why You Should Book Your Influencer Early
Once you’ve found the right influencer, it’s important to book them early, particularly if you plan on executing a holiday campaign. Remember, influencers are people too and have their own vacations and holiday activities planned. They’re not just waiting to create last-minute Q4 content for other brands.
While influencers can and will work under tighter deadlines, you should treat your work with them like you would a traditional campaign. Good content can happen overnight, but great content takes some time. So take into account production time and collaborate with your influencer in advance. Your social strategy will have fans booking a room quicker than you can say “bon voyage!”
Drive Bookings Faster By Offering a Discount
Who doesn’t love to save money? If you really want to push the needle and see results in your influencer campaign, offer an exclusive discount. Or, you could get even crazier and offer a giveaway. Either way, it shouldn’t be a surprise that discounts and other fun incentives tend to drive higher sales.
There are a ton of influencers who are passionate about travel and ready to partner with hotels and resorts for this season. That’s why it’s the perfect time to get strategic and develop a proper influencer marketing game plan.
Has your hotel ever had success working with an influencer? Let us know in the comments or drop us a line on Twitter.