Hospitality Sales & Marketing
Wednesday Wisdom: Everything You Need to Know About Group Guest Personas
Building effective marketing strategies for select-service hotel has become harder than ever. Guests are expecting more personalized and custom-tailored experiences every day, and sharing their thoughts on social media when they love (or hate!) their stays. Personalizing experiences for your guests is hard enough, but for group bookings there is the added challenge of appealing…
Read More Tech Thursday: 5 Clever CRM Strategies to Increase SMERF Sales
Known as less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily—especially when the economy is strong. But nurturing the slow-and-steady SMERF sales market with support from your hotel CRM software can pay off over time. It’s a similar strategy to diversification in finance: A portfolio composed only of a…
Read More 9 Secrets to Delivering Unexpected Personalization for Groups
From products to services to experiences, people expect outstanding, individualized attention, and the hotel industry is no exception. Hotels need tools to track best practices in personalization and uncover touch-points with the greatest impact on group business satisfaction. Thankfully, many of these tools available within your CRM and at-the-ready to help teams across your portfolio.…
Read More Friday Finds: 7 Essential Hotel Reports to Boost Group Business
To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities to build group business in the future. This requires attention to small details and the big picture all at once—no easy feat. Read on to learn the 7 essential…
Read More Tech Thursday: The Step-By-Step Marketing Automation Guide for Group Sales
How long does it take your hotel to close a sale for a group booking? How many employee hours are spent on that sale? Do you wish you could speed up and streamline that process? While group bookings offer an enormous opportunity for additional revenue, the group sales process can be difficult and time consuming.…
Read More Tips Tuesday: Budget Friendly Perks & Rewards to Increase Group Bookings
Group bookings can be a tremendous source of revenue for limited service hotels, but it is often a struggle to attract groups and keep them coming back for subsequent stays. Savvy hotel operators and owners have started to offer creative perks and rewards to groups to increase their number of bookings, establish loyalty, and make…
Read More Tech Thursday: 19 Keys to Increasing a Hotel’s Curb Appeal for Group Bookings
A guest’s first impressions of your hotel can determine how they judge their overall experience at the property, and often have a huge impact on the reviews that they will leave after their stay. For group bookings and events, these first impressions are potentially even more important. Groups often arrive at the hotel around the…
Read More Friday Finds Trends: 7 Creative Strategies to Boost Limited-Service Hotel Business
A forecast from CBRE Hotels Americas Research calls for a 10th straight year of growth in the U.S. hotel industry. Growth in the select service sector is modest but forecasted to remain steady—great news for both existing and new select-service hotels. There’s a good reason for that trend. “Today, business and leisure travelers are increasingly…
Read More Hotel Target Market: How to Find Your Most Lucrative Prospects
Your hotel target market is one of the most effective ways of growing your business. If you’re interested in finding more prospects who will fall in love with your business, you’ll first need to get to know who you’re attracting and why. With this information, you’ll be well on your way to figuring out your…
Read More 25 Convention Center Marketing Tips
The Events Industry Council has determined that roughly 205 million people attend the over 1.8 million conventions that are hosted in the United States each year. But in order to snag even a fraction of these attendees and events, your convention center needs to come up with a killer marketing strategy to stand out amongst…
Read More 20 Must-Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might seem confusing at first. But these SEO marketing tips should answer most (if not all) of your questions for your hotel marketing plan. Follow these…
Read More 5 Simple Secrets to Improving Your Venue’s Local SEO Rankings
Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first page of search engine results. You might be wondering where to begin with local SEO. It seems complicated. But it doesn’t have to be. What…
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