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Hospitality Sales & Marketing

16 Festive Ways to Boost Sales for the Holidays

No matter where your hotel is located, chances are that guests will be traveling there for the holidays. Over 110 million Americans travel for the holidays every year, and not all of them can stay in the spare room at Grandma’s. This massive wave of travelers represents a golden opportunity for your hotel to jump…

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Wednesday Wisdom: Everything You Need to Know About Group Guest Personas

Building effective marketing strategies for select-service hotel has become harder than ever. Guests are expecting more personalized and custom-tailored experiences every day, and sharing their thoughts on social media when they love (or hate!) their stays. Personalizing experiences for your guests is hard enough, but for group bookings there is the added challenge of appealing…

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Tech Thursday: 5 Clever CRM Strategies to Increase SMERF Sales

Known as less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily—especially when the economy is strong. But nurturing the slow-and-steady SMERF sales market with support from your hotel CRM software can pay off over time. It’s a similar strategy to diversification in finance: A portfolio composed only of a…

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9 Secrets to Delivering Unexpected Personalization for Groups

From products to services to experiences, people expect outstanding, individualized attention, and the hotel industry is no exception. Hotels need tools to track best practices in personalization and uncover touch-points with the greatest impact on group business satisfaction. Thankfully, many of these tools available within your CRM and at-the-ready to help teams across your portfolio.…

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