Hospitality Sales & Marketing

Because of shelter-in-place and social distancing, many event planners are now relegated to their homes. However, they’re still busy sourcing events for later this year and for next year too, according to the latest Cvent Supplier Network data.  That means helping planners explore your venue digitally could be critical to securing their future business. Luckily…

Guests and hotels reap significant benefits from loyalty program memberships. Guests earn exclusive perks, discounts, and first-to-know deals. Hotels enjoy increased revenue per guest enrolled in the program. A 2014 study by the Cornell University School of Hotel Administration found guests with hotel rewards memberships stayed more nights than guests—and generated approximately 50 percent more…

No matter where your hotel is located, chances are that guests will be traveling there for the holidays. Over 110 million Americans travel for the holidays every year, and not all of them can stay in the spare room at Grandma’s. This massive wave of travelers represents a golden opportunity for your hotel to jump…

Word of mouth has driven businesses forward for thousands of years, and has become even more powerful in the age of ubiquitous connection and sharing online. A positive guest experience is one of the best ways to continue to build your brand and earn new business for your hotel. But gathering and highlighting guest feedback…

Hotel sales is notoriously challenging, but some sales strategies may result in easier sales than you think. The probability of selling to a new prospect is 5-20%. But surprisingly, the probability of selling to an existing customer is 60-70%. By leveraging this knowledge and a few key upselling strategies throughout your sales cycle, you can…

One of the best ways to increase the effectiveness of your sales team and close more business is to speed up your hotel’s sales cycle. The sales cycle includes everything from the first touchpoint with the potential customer, all the way through their relationship with you, their stay at your hotel, and hopefully their glowing…

For properties, 3D event design is one savvy response to the increasing popularity of digital venue sourcing. According to Cvent research, fully 77 percent of planners say they research venues online before contacting sales teams. This means that your website is on the front lines of business acquisition. What’s there makes an impact. Leverage that…

Did you know that 58% of event planners use search engines to find venues and 34% use online listings and databases? Once your venue is discovered, you have to put your event sales strategy into action. Thankfully, there are lots of ways you can use the event sales software you already work with to help…

No matter your industry, email marketing is a powerful strategy that can deliver super high ROI. Some experts estimate that you can earn $38 in new business for every $1 spent on email marketing. But at any given time, only about half of your leads will be ready to buy. Effectively nurturing your leads until…

Managing the hotel sales process is full of challenges, and gets harder every day. Guests and event planners have more options, less time, and less patience with salespeople than ever. If you throw in the immediacy of reviews on social media, you’re left with an incredibly daunting process. But this is no time to panic.…

The amount of lodging options available to travelers is higher than ever before. In order for a hotel to stand out, it not only has to have the basic rooms and amenities but also luxurious services. We’ve compiled a list of 17 of the most popular hotel service trends for you to implement at your…

Building effective marketing strategies for select-service hotel has become harder than ever. Guests are expecting more personalized and custom-tailored experiences every day, and sharing their thoughts on social media when they love (or hate!) their stays. Personalizing experiences for your guests is hard enough, but for group bookings there is the added challenge of appealing…