Hotel Sales & Marketing
How to Optimize Your Hotel Sales Strategy for More Group Business
100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap it all off, the supply pipeline is expected to slow. So what does it all mean for hotels looking to grow group business? The short…
Read More
5 Proven Ways to Respond With Winning Event Proposals That Close Deals
While identifying the right leads and responding to them quickly is essential in today’s climate, hotels and venues won’t grow event sales if proposals aren’t tailored to get the job done. To make it happen, suppliers need to evolve the conversation from a bidding war, showing the value they can add in regards to the…
Read More
6 Innovative Hotel F&B Ideas That Grow Group Revenue
Thanks to favorable margins and exciting new strategies, hotel F&B offers a strong opportunity to grow revenue from group bookings. Here, we lay out six smart ways hotels can optimize their F&B offerings to see gains in the year ahead. At the end of the day, hotels really only have two options to choose…
Read More
Hotel Commission: Where the Industry Stands After the Marriott & Hilton Cuts
Published March 29, 2018 Chances are, you’ve already heard the news: Hilton just announced that they’ll follow Marriott by putting 30% of third-party planning commissions on the chopping block at their U.S. and Canada hotels. For intermediary planners it’s grim but not unexpected news. For the two chains — who own more than 40 brands…
Read More
The 4 Tactics That Drive Event Sales & Group Business in 2018
2018… it’s a tricky time for hotels looking to land event sales and group business. As many as 1 out of every 3 group rooms is being booked outside of the hotel. (Event Room Demand Study) The increase in demand for non-traditional venues is poised to increase another 3.8%. (Eventbrite) The number of properties in…
Read More
4 Top Hospitality Branding Agencies to Help Tackle Your Rebrand
Some of the most successful hotels in the industry are those that are committed to building great brands. In the following, we introduce you to four top hospitality branding agencies that can help you build an image that attracts repeat business to your property. Thinking about rebranding your property? You’re not alone on the brandwagon.…
Read More
6 Hotel Ideas That Bring in Events & Generate Leads
Room bookings are great, but as a hotel you want to bring in more events, generate more leads and turn all of that into repeat business. If you haven’t found your formula for making that happen, it might be time to put these six hotel ideas to work. Bring in More Events With These Six…
Read More
Success in the Hotel Industry: 8 Things That Keep You on Top
The key to success in the hotel industry is to continuously find new ways to exceed the expectations of your guests and the groups who choose your property for their events. Strive for these eight things, and you’ll be well on your way. 1. The hotel industry thrives on location. Location plays a vital role…
Read More
The Best Hotel Websites: 6 UX Design Aspects You Need to Include
A clunky, confusing website limits your bookings. You don’t have to be a huge chain hotel to build a great site. Keep these six UX design trends in mind while designing (or revamping) your site experience, and you’ll be in the running for best hotel website. These six user-experience ideas will make for the best…
Read More
Why Booking Travel Influencers Fills Hotel Rooms Fast
Looking to cash in on the millions of people waiting to book their next trip? Booking travel influencers can help drive the FOMO (fear of missing out) you need to get audiences excited about booking their holiday trip with you. Who Are Modern Travel Influencers? Influencers are like best friends to their social media followers. They…
Read More
The Facts That Every Hotelier Should Know about SEO vs. SEM
A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click on your site. Having said that, hoteliers need to know the main benefits of SEO vs. SEM, both of which are important methods of becoming…
Read More
6 Tips for a Hotel Sales Lead Form That Makes Conversion Easy
Planners have a lot of choices when it comes to where they can host an event. When a planner reaches out via a hotel sales lead form on your site, you want to make converting their passing interest into an event, hosted at your property. Here are five strategies for making it a bit less…
Read More