Hospitality Sales & Marketing

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Tech Thursday: 5 Clever CRM Strategies to Increase SMERF Sales

Known as less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily—especially when the economy is strong. But nurturing the slow-and-steady SMERF sales market with support from your hotel CRM software can pay off over time. It’s a similar strategy to diversification in finance: A portfolio composed only of a…

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9 Secrets to Delivering Unexpected Personalization for Groups

From products to services to experiences, people expect outstanding, individualized attention, and the hotel industry is no exception. Hotels need tools to track best practices in personalization and uncover touch-points with the greatest impact on group business satisfaction. Thankfully, many of these tools available within your CRM and at-the-ready to help teams across your portfolio.…

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Friday Finds: 7 Essential Hotel Reports to Boost Group Business

To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities to build group business in the future. This requires attention to small details and the big picture all at once—no easy feat. Read on to learn the 7 essential…

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hotel crm strategies for growth

25 Convention Center Marketing Tips

The Events Industry Council has determined that roughly 205 million people attend the over 1.8 million conventions that are hosted in the United States each year. But in order to snag even a fraction of these attendees and events, your convention center needs to come up with a killer marketing strategy to stand out amongst…

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hotel crm strategies for growth

20 Must-Know SEO Marketing Tips for Hotels

No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might seem confusing at first. But these SEO marketing tips should answer most (if not all) of your questions for your hotel marketing plan. Follow these…

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A ballroom that was booked because of an effective hotel sales strategy

5 Hotel Sales Strategies to Book More Group Business

There’s more and more demand for group business at hotels. To capitalize on this huge opportunity, your hotel sales strategy may need an overhaul. But if you want to develop a cohesive sales strategy for groups and meetings, you need to consider many complex factors. In this post, we’ll dive into the nuances of selling…

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