Hospitality Sales & Marketing
5 Simple Steps You Should Take Today to Improve Your Venue’s Local SEO Rankings
Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first page of search engine results. You might be wondering where to begin with local SEO. It seems complicated. But It doesn’t have to be. What…
Read More How to Optimize Your Hotel Sales Strategy for More Group Business
100+ months of continuous RevPAR growth has the hotel industry riding an unprecedented high. Meanwhile, group demand continues to grow as we round into the year ahead and, to cap it all off, the supply pipeline is expected to slow. So what does it all mean for hotels looking to grow group business? The short…
Read More Hotel RFP Management: How to Create an Effective Strategy for Group Business Leads
If your hotel or venue is receiving more RFPs than ever, it’s no coincidence: Properties have seen a 300% increase in RFPs over the last five years. Who’s to thank for this overabundance of RFPs? It’s not just meeting planners — it’s technology. Event technology has made planners’ lives more convenient, allowing them to submit…
Read More 5 Proven Ways to Respond With Winning Event Proposals That Close Deals
While identifying the right leads and responding to them quickly is essential in today’s climate, hotels and venues won’t grow event sales if proposals aren’t tailored to get the job done. To make it happen, suppliers need to evolve the conversation from a bidding war, showing the value they can add in regards to the…
Read More 6 Innovative Hotel F&B Ideas That Grow Group Revenue
Thanks to favorable margins and exciting new strategies, hotel F&B offers a strong opportunity to grow revenue from group bookings. Here, we lay out six smart ways hotels can optimize their F&B offerings to see gains in the year ahead. At the end of the day, hotels really only have two options to choose from…
Read More Opinion: 10 Reasons to Sell Your Hotel Sooner Rather Than Later
In this guest post, long-time hotelier, real-estate broker, and consultant Edward Denton breaks down why it might not be a bad idea to sell a hotel (yes, even in this climate). I spend a considerable amount of time talking with hotel owners and investors, and they are a cheery group these days. For most, their…
Read More Hotel Commission: Where the Industry Stands After the Marriott & Hilton Cuts
Published March 29, 2018 Chances are, you’ve already heard the news: Hilton just announced that they’ll follow Marriott by putting 30% of third-party planning commissions on the chopping block at their U.S. and Canada hotels. For intermediary planners it’s grim but not unexpected news. For the two chains — who own more than 40 brands…
Read More The 4 Tactics That Drive Event Sales & Group Business in 2018
2018… it’s a tricky time for hotels looking to land event sales and group business. As many as 1 out of every 3 group rooms is being booked outside of the hotel. (Event Room Demand Study) The increase in demand for non-traditional venues is poised to increase another 3.8%. (Eventbrite) The number of properties in…
Read More 4 Top Hospitality Branding Agencies to Help Tackle Your Rebrand
Some of the most successful hotels in the industry are those that are committed to building great brands. In the following, we introduce you to four top hospitality branding agencies that can help you build an image that attracts repeat business to your property. Thinking about rebranding your property? You’re not alone on the brandwagon.…
Read More 8 Hotel Management Tips That Boost Efficiency, Group Business, & Bookings
Hoteliers and management teams are constantly innovating to keep guests satisfied and drive more group business. But to keep your hotel management approach fresh and strategically sound, you need to know how to offer the best experience and market it in innovative ways. Here are 8 hotel management tips to keep your property ahead of…
Read More 6 Hotel Ideas That Bring in Events & Generate Leads
Room bookings are great, but as a hotel you want to bring in more events, generate more leads and turn all of that into repeat business. If you haven’t found your formula for making that happen, it might be time to put these six hotel ideas to work. Bring in More Events With These Six…
Read More Success in the Hotel Industry: 8 Things That Keep You on Top
The key to success in the hotel industry is to continuously find new ways to exceed the expectations of your guests and the groups who choose your property for their events. Strive for these eight things, and you’ll be well on your way. 1. The hotel industry thrives on location. Location plays a vital role…
Read More