Hospitality Sales & Marketing
Hotel Target Market: How to Find Your Most Lucrative Prospects
Your hotel target market is one of the most effective ways of growing your business. If you’re interested in finding more prospects who will fall in love with your business, you’ll first need to get to know who you’re attracting and why. With this information, you’ll be well on your way to figuring out your…
Read More 25 Convention Center Marketing Tips
The Events Industry Council has determined that roughly 205 million people attend the over 1.8 million conventions that are hosted in the United States each year. But in order to snag even a fraction of these attendees and events, your convention center needs to come up with a killer marketing strategy to stand out amongst…
Read More 20 Must-Know SEO Marketing Tips for Hotels
No matter where you’re located or who you’re trying to reach, a solid SEO strategy is a must for every hotel hoping to sell out rooms and venues. It might seem confusing at first. But these SEO marketing tips should answer most (if not all) of your questions for your hotel marketing plan. Follow these…
Read More 5 Simple Steps You Should Take Today to Improve Your Venue’s Local SEO Rankings
Whether your venue is located in a small town or a big city, the quality of your local SEO strategy will determine whether your venue shows up on the first page of search engine results. You might be wondering where to begin with local SEO. It seems complicated. But it doesn’t have to be. What…
Read More 5 Hotel Sales Strategies to Book More Group Business
There’s more and more demand for group business at hotels. To capitalize on this huge opportunity, your hotel sales strategy may need an overhaul. But if you want to develop a cohesive sales strategy for groups and meetings, you need to consider many complex factors. In this post, we’ll dive into the nuances of selling…
Read More Hotel RFP Management: How to Create an Effective Strategy for Group Business Leads
If your hotel or venue is receiving more RFPs than ever, it’s no coincidence: Properties have seen a 300% increase in RFPs over the last five years. Who’s to thank for this overabundance of RFPs? It’s not just meeting planners — it’s technology. Event technology has made planners’ lives more convenient, allowing them to submit…
Read More 5 Proven Ways to Respond With Winning Event Proposals That Close Deals
While identifying the right leads and responding to them quickly is essential in today’s climate, hotels and venues won’t grow event sales if proposals aren’t tailored to get the job done. To make it happen, suppliers need to evolve the conversation from a bidding war, showing the value they can add in regards to the…
Read More 6 Innovative Hotel Food & Beverage Ideas That Grow Group Revenue
Hotel food & beverage is no longer just an add-on amenity. Because of favorable margins and exciting new strategies, there’s a big opportunity to grow group revenue with hotel F&B. And here’s why. At the end of the day, hotels really only have two ways to boost group revenue: Increase group sales by booking more…
Read More Hotel Commission: Where the Industry Stands After the Marriott & Hilton Cuts
Published March 29, 2018 Chances are, you’ve already heard the news: Hilton just announced that they’ll follow Marriott by putting 30% of third-party planning commissions on the chopping block at their U.S. and Canada hotels. For intermediary planners it’s grim but not unexpected news. For the two chains — who own more than 40 brands…
Read More The 4 Tactics That Drive Event Sales & Group Business in 2018
2018… it’s a tricky time for hotels looking to land event sales and group business. As many as 1 out of every 3 group rooms is being booked outside of the hotel. (Event Room Demand Study) The number of properties in the development pipeline increased 78% from 2012 to 2017… (Statista)…while the number of business…
Read More 4 Top Hospitality Branding Agencies to Help Tackle Your Rebrand
Some of the most successful hotels in the industry are those that are committed to building great brands. In the following, we introduce you to four top hospitality branding agencies that can help you build an image that attracts repeat business to your property. Thinking about rebranding your property? You’re not alone on the brandwagon.…
Read More 8 Hotel Management Tips That Boost Efficiency, Group Business, & Bookings
Hoteliers and management teams are constantly innovating to keep guests satisfied and drive more group business. But to keep your hotel management approach fresh and strategically sound, you need to know how to offer the best experience and market it in innovative ways. Here are 8 hotel management tips to keep your property ahead of…
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