The Ultimate Group Sales Playbook

New Edition

Navigate the evolving group business landscape with crucial benchmarking data and a strong playbook for revenue generation — from more intelligent lead qualification to stronger proposals and proven F&B strategies.

What you'll learn:

  • Find out why F&B is your key to success now more than ever and what over 60% of properties are doing to increase RevPAS.
  • Learn how your property can boost direct group bookings and grow the efficiency of direct acquisition channels.
  • Discover proven lead scoring methods that make it easy to identify high-potential RFPs faster and drive more profit.
  • See the surprisingly simple tactics that you can implement in the proposal process to increase close rates by 10% or more.

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