Search results for: event planning business

Successful conferences come in all flavors and sizes: The multi-day national seminar for fitness professionals, the one-day conference for regional business leaders under 40. But successful conferences all have one thing in common: a planner somewhere who planned early and often for success. The event pros who hold the most successful conferences are always on…

An event manager oversees the design, set-up, and execution of events that bring people together. These events can run from small networking meetings with a few dozen guests to large-scale conferences with thousands of attendees over several days”and everything in between.  No matter their scope, managing events is always a people-centric endeavor. Your goal is…

Admit it. You’ve bypassed many surveys in your inbox. You’ve had the opportunity to rate a customer service experience, an online course, a sweater, or a website and deleted the email immediately.  But when you’re sending out post-event evaluation questions to understand how an event went right and wrong, the familiar pattern above becomes a…

The logistics of an event are the complex processes that get the people, places, and things in place for the big day (or days!). Whether it’s flying in a keynote speaker or renting tables, it’s easy to see how logistics gone awry can impact the success of an event.  Wrangling event logistics is never an…

Think of event planning documents as your event’s road map. This important paperwork guides you through each stage of planning events, and the documents must be detailed, easy to understand, and always at hand. Thankfully, there are resources and responsive event planning tools that help keep your essential documents accessible and organized. Just like road…

While an event’s schedule, venue, and food play a major role in determining the guests’ experience, the event’s seating is just as important. It can determine how guests interact with one another, retain information, and how energized they feel throughout the day. Get ahead of the curve and impress your attendees with these hot seating…

You’re always looking at blogs and magazine spreads for ways to improve your business and find event planning inspiration. But sometimes it takes a deeper dive to level up in event planning, and that’s when the best event planning books come into play. For bedtime reading, or during a rare break in your schedule, we…

Companies spend a great deal of time clarifying their customer value propositions to ensure their product offers clear benefits that match a consumer need.  The equivalent for event planners is the event value proposition. It puts you in the shoes of your attendees so that you can design the event to their wants, interests, and…

For your attendees, check-in isn’t a step that happens before the event. It’s the first step OF the event. Just about every event under the sun wants to get attendees off on the right foot with a smooth check-in experience. But these experiences don’t just happen without conscious planning and attention to details. They depend…

Some companies don’t have the budget to sponsor an event financially, but this isn’t the glass-half-empty scenario you may think. Rather, it’s an opportunity to come up with your most creative event sponsorship ideas yet.  Expanding your event sponsorship ideas beyond money can deepen your pool of possible sponsors for events and force you to…

The right tagline or slogan quickly lets people know what’s great about a business, product, or event. Creative taglines also help people remember that benefit.  There are a lot of ideas about what makes a good tagline, but research shows that people respond to company slogans when they are clear, creative, present a benefit, and…