6 Ways to Maximize Facebook Live Streaming for Event Marketing

No matter how awesome you anticipate your event to be, it remains a fact that a good deal number of people will not be able to attend. That’s a huge demographic that you don’t want to leave out. If they can’t be at your event in person, then the next best thing is to utilize Facebook live streaming.

While multiple resources are available for achieving this end, Facebook Live is a new tool you should definitely consider.

Here’s a look at a few tips for maximal exposure when using Facebook live streaming:

1.) Make Use of Facebook Live Reactions

When you enable Facebook’s Live Reactions, viewers can indicate what they’re feeling at the moment using a number of emojis or other related symbols, which will appear on the live video. The symbol only appears briefly before disappearing.

It does, however, give event planners an idea of how the event or presentation is being perceived by the audience. This makes it a valuable key performance indicator on what’s going wrong and what’s resonating with viewers.

Encourage your viewers to take advantage of Live Reactions. They have every reason to since it takes less time to send than a normal text response.

2.) Combining Facebook Live and Periscope

Of course, Facebook live streaming is only one out of a handful of many real-time video s tools. Another prominent tool is Periscope. Both have been compared extensively. It’s not really fair to say that one is better than the other since users are going to have mixed views.

However, as one user noted, Facebook live streaming tends to get more views after the live recording. It should also be noted that Facebook Live videos remain on the site, whereas Periscope videos are automatically taken down after a set amount of time. Ultimately, you should experiment with both and stick to whichever one gives you better results.

On the subject of experimentation, don’t forget that there’s also other live streaming services like YouTube and Google Hangouts. These are all viable resources, so feel free to play with the different outlets.

3.) Invite Friends

Once the video is being streamed, begin encouraging others to join. This is made easy using the “invite” feature. Viewers can simply tap the icon and select the friends they want to join them for watching the video.

Get your staffers to do this while the event is in progress. This includes staffers at the event as well as those not in attendance. Also send a tweet throughout the event to remind viewers to invite all of their friends to partake in the festivity. If only a certain portion of the event is being filmed, such as the presentation, then remind guests – both at the event and watching at home – about five minutes before the start to invite others to join in.

4.) Write a Catchy Event Description

Make sure you write a compelling event description with a call-to-action for people to listen in. The description should clearly describe what the event is in as few words as possible. Here is an example of a description for a digital marketing conference:

The DigiDay Media presentation features renowned digital marketing pioneer Joe Schmo. Tune in right now as he imparts the 5 must-use secrets for creating an e-commerce website that will convert like crazy!

The example description is brief yet it conveys what the presentation is about. It also uses commanding language when asking viewers to listen in.

5.) Respond to Comments

You may have seen celebrities do live Ustreams where they make small talk and take questions from fans who post their inquiries on social media. You can do the same.

Keep track of who’s tuning in and send quick individual hellos to a select few. When doing so, address them by name and answer their questions before the live audience. This will really impress viewers when you address them personally in front of live listeners in attendance.

6.) Prolong Length of Broadcast

You can live stream for up to 90 minutes. You don’t have to stream for that amount of time, though it should be more than just a few short minutes. Try to go for 10 minutes at the absolute minimum. People tend to straggle behind, and if your presentation is short, then it may already be over by the time they tune in. The longer the live stream, the more time there is for people to listen in.

You can easily extend the presentation by adding additional elements, such as a Q&A session, live demonstration, etc.

Live streaming Is the New Way of Event Planning

The goal of every event is about maximum engagement. You can’t just rely on live attendees. You also have to take into consideration those who won’t be there in person but can be there in spirit.

Facebook live streaming can make your followers feel like they’re included even if they’re tuning in from hundreds of miles away.

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