Social media is an effective way to empower event attendees to share their thoughts and images to magnify the impact of your event. Outside of your everyday social following, your event audience deserves a platform of their own. A presence on this level can make or break the success of your events. Most importantly, these event tech tools can provide you with critical numbers that prove repeatable ROI for your events. Let’s take a look at 10 social media wall tools that might be worth the investment:
Uses hashtags to search for and collect public social content within seconds of being posted to networks like Twitter and Facebook. Tagboard not only makes it possible to track your event hashtags, or hashtag associated with your event, but it also makes it easy to display the same images and comments live at your event. Planners have the ability to curate each post so that only the most relevant posts actually appear on your social media wall.
Tweetwall is not only a Social Media display wall, it’s also a pretty robust analytics tool. Like Tagboard, Tweetwall also provides comprehensive moderation, customization, sponsorship and advertising options for meetings and events. Tweetwall’s claim to fame is that they’ve been in the game for years so they’re publication tools are lighting fast. Each post takes less than .25 seconds to be published on the social wall.
Postano offers moderation, aggregation and analytics across every social network. Having recently been acquired by social analytics giant Sprinklr, Postano is poised to keep growing their services and product offering. What makes Postano so unique is that their social walls are so adaptable. Having worked with small restaurants, and even the biggest NFL stadiums, there’s not event Postano can’t be a part of.
Eventifier collates all the event related content from various social media streams, it’s similar to the other services on this list but there’s one aspect that makes Eventifier particularly powerful, it helps create FOMO. Along with using social content to display social walls, Eventifer makes it easy to collect that content and repurpose it in the future. That way, you can create an experience that gets attendees to engage at the event, but also repurpose the same conversation and images to promote future events.
Tint has the ability to display your social posts at live events, but that’s just where they start. Tint is all about aggregation and distribution and they go far beyond events. Think of it like the air traffic control tower for your Social Media content. What you collect at events can be redistributed back to your website, connected screens at other locations, or even your brand’s advertisements across the web. Be sure to check out our webinar with the marketing gurus at Tint, where we discuss the 7 event marketing sins that you might be committing.
Hootsuite is known as one of the premier analytics and publishing tools on the web, but they also have a tool to display tweets related to your event in real-time. Hootfeed is a perfect companion to any events with speaking sessions and especially those with Q&As. You can use Hootfeed as a method to capture questions from the audience in the form of Tweets. By asking attendees to submit questions via Twitter, you’re not only helping to build community on twitter, but also, extending the conversation beyond the four walls of your conference room.
Like Hootfeed, presenters wall makes it possible for attendees to submit questions publicly on a display board alongside the speaker. You can choose to moderate the feed manually, or you can leave it up to the audience to vote questions up and down, ensuring that the most popular questions always get answered first.
Snapcastr can collect social content at your events and also provides analytics no what’s trending. The key difference for Snapcaster is that they go above and beyond to ensure that your social walls are 100% on-brand. They bring in your brand colors, logos and give you some flexibility on the design so that the social display wall feels like a natural element of your event. And the same goes if you’re working with a sponsor or 3rd party stakeholder.
Crowd screen offers something a little different. It doesn’t actually aggregate any public content for your social media wall. Instead, it uses a proprietary app that allows users to share to your social wall in complete privacy. That way attendees can be part of the conversation at the event, and they won’t have to worry about their comments or questions being published to the open web.
The Wallrus is a pretty straightforward tool to stream social posts live at events. It’s unique in that it can also display ads, and curated content alongside live social posts, so you have more control over exactly what’s going on display. Pretty nifty right?
Have any experience with any of the tools that made our list? Let us know what you think. Leave a comment below or join us on Twitter @socialtables.
For more event tech tools? Download our ebook that takes an in-depth look at 73 event technologies that can make you a better event planner, and make your events that much more memorable.