Event Planning

Think of event planning documents as your event’s road map. This important paperwork guides you through each stage of planning events, and the documents must be detailed, easy to understand, and always at hand.   Thankfully, there are resources and responsive event planning tools that help keep your essential documents accessible and organized. Just like road…

While an event’s schedule, venue, and food play a major role in determining the guests’ experience, the event’s seating is just as important. It can determine how guests interact with one another, retain information, and how energized they feel throughout the day. Get ahead of the curve and impress your attendees with these hot seating…

You’re always looking at blogs and magazine spreads for ways to improve your business and find event planning inspiration. But sometimes it takes a deeper dive to level up in event planning, and that’s when the best event planning books come into play. For bedtime reading, or during a rare break in your schedule, we…

Companies spend a great deal of time clarifying their customer value propositions to ensure their product offers clear benefits that match a consumer need.  The equivalent for event planners is the event value proposition. It puts you in the shoes of your attendees so that you can design the event to their wants, interests, and…

For your attendees, check-in isn’t a step that happens before the event. It’s the first step OF the event. Just about every event under the sun wants to get attendees off on the right foot with a smooth check-in experience. But these experiences don’t just happen without conscious planning and attention to details. They depend…

Some companies don’t have the budget to sponsor an event financially, but this isn’t the glass-half-empty scenario you may think. Rather, it’s an opportunity to come up with your most creative event sponsorship ideas yet.  Expanding your event sponsorship ideas beyond money can deepen your pool of possible sponsors for events and force you to…

The right tagline or slogan quickly lets people know what’s great about a business, product, or event. Creative taglines also help people remember that benefit.  There are a lot of ideas about what makes a good tagline, but research shows that people respond to company slogans when they are clear, creative, present a benefit, and…

As trends in the event industry change (seemingly at ever-increasing speed), new event job titles emerge to meet the rising demand for niche knowledge and specialty skills. New tech and software platforms. Increasing expectations for customer service responsiveness. A deeper commitment to diversity and inclusion. These are just some of the must-haves for successful event…

Rubbing elbows is the goal of many meetings, galas, and conferences, but don’t take it literally. Attendees don’t enjoy events that are overcrowded and difficult to navigate, so calculating event capacity is a critical step in planning. Beyond ensuring attendee comfort, calculating the correct capacity also matters for event safety, as well as local ordinance…

Like many other industries, transportation is changing rapidly thanks to advances in technology. Get ahead of the trends and brainstorm how you can implement them to impress guests before, during, and after your next event with these ideas and tips.  Explore 3 Emerging Transportation Trends These exciting developments are currently being perfected but experts agree…

Multi-day conferences. Day-long networking meetings. Business symposiums. Today, these events don’t end after the usual panels, Q&As, new product rollouts, and tech demonstrations.  After-parties and post-event receptions have become a common extension of many events, as well as an opportunity for brands to make a lasting impression on attendees. Organizing post-event gatherings requires all of…