Event Planning

Millennials are the largest generation in the US workforce. As an event planner, you need to know how to draw and sustain the attention of this critical demographic. It’s a challenge, but one you can tackle with knowledge and a targeted action plan.  Read on to learn the top event engagement strategies for the generation…

It’s official: The majority of company holiday bashes are budget-conscious. In one recent survey, only 16 percent of workers said they’d characterize their company’s holiday party as “lavish.” As a corporate event planner, you want to build camaraderie, demonstrate appreciation, and show off your good work—all without breaking the bank.  As you plan, remember it…

Organizing food and beverage at multi-day conferences is a massive undertaking. And making sure the catering at these events is delicious and memorable from the welcome breakfast to the closing gala is no easy task.  Read on for tips and tricks to elevate your conference catering. We start with strategic and organizational decisions that make…

There’s no denying it: F&B plays an integral role in creating a desirable attendee experience. And just as events have evolved to put attendee wellness at the top of the priority list, so too have event catering trends for weddings, parties, and meetings. So as we plunge boldly ahead into a whole new decade of…

Your task as a corporate planner is never a piece of cake, but large-scale events present unique challenges. Industry trade shows. Product launches. Professional conferences. If all events are puzzles, large-scale events are the thousand-piece ones. They require an extra measure of planning, coordination, and event management grit.   Strengthening your skillset is essential in our…

Successful conferences come in all flavors and sizes: The multi-day national seminar for fitness professionals, the one-day conference for regional business leaders under 40. But successful conferences all have one thing in common: a planner somewhere who planned early and often for success. The event pros who hold the most successful conferences are always on…

An event manager oversees the design, set-up, and execution of events that bring people together. These events can run from small networking meetings with a few dozen guests to large-scale conferences with thousands of attendees over several days—and everything in between.  No matter their scope, managing events is always a people-centric endeavor. Your goal is…

A staggering 1.4 billion people use Facebook groups each month. As an event planner, you need to know how to create an event in a Facebook group, as well as how to integrate groups into your comprehensive social media event strategy.  Whether you’re planning a one-time mandatory software training for busy professionals or organizing a…

Admit it. You’ve bypassed many surveys in your inbox. You’ve had the opportunity to rate a customer service experience, an online course, a sweater, or a website and deleted the email immediately.  But when you’re sending out post-event evaluation questions to understand how an event went right and wrong, the familiar pattern above becomes a…

The logistics of an event are the complex processes that get the people, places, and things in place for the big day (or days!). Whether it’s flying in a keynote speaker or renting tables, it’s easy to see how logistics gone awry can impact the success of an event.  Wrangling event logistics is never an…

Think of event planning documents as your event’s road map. This important paperwork guides you through each stage of planning events, and the documents must be detailed, easy to understand, and always at hand.   Thankfully, there are resources and responsive event planning tools that help keep your essential documents accessible and organized. Just like road…

While an event’s schedule, venue, and food play a major role in determining the guests’ experience, the event’s seating is just as important. It can determine how guests interact with one another, retain information, and how energized they feel throughout the day. Get ahead of the curve and impress your attendees with these hot seating…