Event Planning

Why are event logos important? Humans process and store images 60,000 times faster than text. This means that event logos help potential attendees comprehend and remember an event’s name, purpose, and identity more effectively than any other branding tool. Which is why we’ve compiled these 10 simple methods to make impactful event logos. Discover principles,…

Virtual and online events are becoming more commonplace in the modern era. They allow businesses to reach a global audience with hundreds of people in different places at different times. Planning, promoting, and hosting a virtual event requires the same attention to detail as a real-life event requires. For virtual events, however, specific event advertising…

Estimating the cost of your conference is a bit like walking a tightrope—a fantastic feat when done well, but one false step can cost you dearly. Understanding the cost of critical elements at different price points lets you build a budget that’s on target and aligned with your event goals. A firm grasp of price…

Cheap swag has become an issue for corporate event planners as demand for branded, low-quality items declines among Millennials and Generation Z alongside concerns regarding its environmental impact. And even though the $24B promo marketing materials industry is booming right now, it’s still a challenge to find conference event swag that people love. This is…

Corporate event planners have to connect the dots between specific business objectives and event types. Trying to sort out what types of events are best for achieving your organization’s unique goals can be challenging since there are so many options to choose from.  We’ll clear up some of that confusion by focusing on the top…

Whether you’re hosting an employee appreciation event or a new product launch, we’ve got plenty of ice cream catering ideas to help you plan something professional yet fun. Here we’ll cover key points like budgeting as well as most major aspects of ice-cream themed events.  How much does it cost to cater an ice cream…

What are the best cities to find an event planning job and grow your event planning career? Where do event planners make the most money? Which cities make your job easier with plentiful hotel rooms, event spaces, vendors, and extracurricular options for attendees?  For new planners ready to launch an event planning career and experienced…

Facebook Groups with a focus on event planning are great places to find planning inspiration, troubleshoot with peers in the industry, network, and brainstorm creative ideas. Facebook Groups for event and wedding planners vary from public to private and are as small as 200 members to as large as 20,000 members. You might find that…

Successful event agenda design is far more complex than filling one- and two-hour blocks of time. It requires industry-specific knowledge so your event offerings spark interest and engagement in the target industry. Your agenda can also benefit from an understanding of crowd flow and circadian rhythms—so that attendees have time to get from A to…

If you’re reading this article, chances are you need some event planning backup. Whether you own an event planning firm, are a planner extraordinaire for a company, or you’re a business throwing a one-off event—it’s become clear you can’t manage alone.  Good news! You can hire freelancers to help wrangle your to-do list or plan…

Sharing floor plan diagrams can add value throughout the event planning process. Showing off awesome 3D designs of prior events can help land clients who are inspired by visuals. Sharing also improves client collaboration, so directives are clear and decision-makers stay on the same page.  But you should not give clients full access to your…

Sometimes the best things in an event planner’s life really are free! Check out these unique headache erasing, to-do list crushing, productivity-boosting event planning tools.  Explore Free Event Planning Tools That Save Time: We only chose products recognized by the events industry for being the best at what they do. Whether it’s appearing as the…