Hospitality Technology

Hotels building relationships with customers

The Essential Guide to S&C CRM Software for Hotels

Did you know that customer relationship management (CRM) technology is one of the largest spending categories in enterprise software? It’s true! The global Customer Relationship Management (CRM) market size was valued at USD 23.14 billion all the way back in 2015, and has only grown since then. A recent CRM industry analysis discovered that this…

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Manage bookings seamlessly from lead to close with Social Tables Group CRM

Select-Service Hotels Need a New Group CRM (and It’s on the Way)

The way many hotels in the United States manage group business isn’t working. Nowhere is this more pronounced than among select-service properties, where some of the tried-and-true sales and catering systems, also known as customer relationship management systems (CRMs), built specifically for this segment have recently been sunsetted in a systems consolidation never before seen…

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A handshake between business partners

Properties Deserve a Better Way to Connect With Planners (and It’s Here)

Over the past decade, three important shifts have taken place in the meetings and events industry. In concert, these shifts have had a profound impact on event planners, transcending them from administrative taskmasters to strategic business partners: Events have become an important component of an organization’s overall strategy. They are now seen as a measurable…

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hotel technology statistics

5 Hotel Technology Stats That Will Win You More Business

In the digital age, technology is at the core of business processes across industries. In the hospitality business, hotel technology plays a vital role in attracting, engaging, and retaining guests. This means that hotels have to invest in a wide range of solutions to meet the escalating expectations of guests. Regardless of how you perceive…

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the front desk is part of hotel customer experience strategy

5 Simple Tools to Create a Better Hotel Guest Experience

You’re always looking to differentiate yourself as a hotel owner or operator. Technology has never made that easier! With the right tools, you can provide a memorable hotel guest experience that will drive repeat business. 5 technology ideas for a better hotel customer experienc 1. In-room digital assistants More and more consumers are turning to…

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man who doesn't have voice-activated hotel technology

Can Voice-Activated Hotel Rooms Increase Customer Satisfaction?

In the hotel business, customer satisfaction is your key to success. Happy customers lead to increased occupancy rates, repeat business and a marketing team’s best friend: word of mouth. That’s why, in the age of rating sites like TripAdvisor, the importance of a happy customer shouldn’t be underestimated. So, with all that advanced hotel tech…

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Robotics in Hospitality: How Will It Impact Guest Experience?

Robotics in Hospitality: How Will It Impact Guest Experience?

Most hotel guests are accustomed to dealing with human members of staff. But robotics in hospitality are becoming more and more prevalent, aimed at improving guests’ experience. How is this being achieved? Across the world, the use of robotics in hospitality is commonplace, but which areas of the guest experience are affected? Robotics in hospitality…

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