Posts by Social Tables
4 Ways to Use Hotel Data for Better Guest Experiences & More Bookings
The more technology hotels use, the more data becomes available to them. For hotel property owners and sales managers, these metrics are so valuable. When you learn to organize, analyze, and apply the right hotel data, you can: Create a better experience for guestsBook more rooms and group eventsOutsmart your competitionGrow your bottom line While…
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The Hotelier’s Guide to Google Analytics: 5 Metrics You Should Be Tracking
Google Analytics is a powerful and easy-to-use service that provides valuable insights and data on your website’s traffic patterns. Wouldn’t it be great to know visitor statistics, user activity, and the top searched keywords in your comp set? It’s all in Google Analytics. Here are five Google Analytics metrics you should track to better understand…
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4 Easy Ways to Simplify the Hotel Check-In Process for Customers
Making a good first impression is important for any hotel. That’s why it’s important to make sure one of the first physical interactions your guests have with your hotel is a smooth one. Here are a few tips to simplify the hotel check-in process for customers and start their stay on the right foot. 1.…
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20 Hotel Sales Interview Questions to Ask Every Candidate
So you’re expanding your hotel sales team: congratulations! Next up is drafting some hotel sales interview questions. Here is the list of the top 20 hotel sales interview questions you might ask to hire the best candidate in the pool. 1. Do a hotel’s fixed costs disappear if rooms go vacant? Why or why not? Why…
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A Peek Inside Marriott’s Marketing Strategy & Why It Works So Well
As Airbnb becomes more popular, hoteliers playing catch-up in winning over choosy travelers and millennials. How can large hotel brands position themselves to appeal to that market? To find out, just look at Marriott’s marketing strategy. We took a closer look to see how Marriott has implemented strategic marketing campaigns and guest experiences to drive…
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The Top 7 Venue Hashtags to Follow Hospitality Trends
Do you work at a venue and want to get event planners in the door? Or has your venue just opened and want to book events in your space? Whether you are on Twitter, Instagram, or another platform, following industry-specific hashtags are a great way to tap new and relevant trends in venue marketing. The…
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Four of the Top Tried and True Ways to Promote an Event
Are you marketing your first event? Or just need some fresh ideas on how to take your event marketing to the next level? Use our four tried and true ways to promote an event in the near future. [Tweet “Using social media for event marketing is more than just posting links to the event.”] 1.…
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Google AMP: 4 Critical Answers Hotels Need to Understand Accelerated Mobile Pages
Want to know the cold, hard truth about website load times? If your hotel website doesn’t load quickly, you’re setting yourself up for failure in the form of soaring bounce rates, plummeting conversions, and your competitors outranking you in search results. Fortunately, our good pals at Google released a solution to the slow website woes…
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Hotel Partners: 4 Co-Branding Opportunities that Drive Revenue
Hotels don’t operate in a vacuum so why should their partnerships? Finding hotel partners is as easy as looking at those around you that help your property to be a success. Here are four co-branding opportunities to for hotels to pursue that can increase your revenue. [Tweet “Finding hotel partners is as easy as looking…
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4 Types of Hotel Marketing Collateral You Should Have
When it comes to hotel marketing, there are a few baseline pieces of marketing collateral you should have on-hand. And since marketing opportunities can present themselves both in-person or digitally, we have a few suggestions on what kind of hotel marketing collateral you should always have ready to go. [Tweet “Never miss a marketing opportunity with…
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7 of the Most Innovative Hospitality PR Firms to Hire Now
Doing all your PR work in-house is always a cost-efficient option. It’s a fine route as long as you have the resources, the ideas, and the skills to make it happen. For some, though, doing PR internally can be time-consuming and counter-productive so they choose the next best thing”hire hospitality PR firms. Here are 7…
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Product Feature: Manage Seating with Real-Time Collaboration
When it comes to working with your client or the venue on seating, it’s sometimes easier to show a visual. You can add any event stakeholders as collaborators to an event diagram or seating plan. Once you’ve been added as a collaborator to an event, just accept the invitation via email. Then, right in Social…
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