Search results for: event planning business
5 Simple Steps To Building Meaningful Relationships With Event Sponsors
After countless phone calls, emails, and written correspondences requesting sponsorship, at least one company agreed to give you the time of day to hear out your proposal. If you fail to make a strong impression after this, then all the work it took you to get to this point will be all for nil. Applying…
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3 Steps to Measuring Event and Meeting Success
Measuring the return on investment of events isn’t an easy task. Ask most Chief Marketing Officers if they could confidently make a connection between event budget and leads, let alone sales, and you will often be met with an uncomfortable shrug. Armed with the right intel, meeting organizers can go back to their bosses and…
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What’s the Difference Between a Meeting and an Event?
It seems that nowadays the words meetings and events are thrown around interchangeably. There is, in fact, a big difference between the two. First and foremost: All meetings are events but not all events are meetings. Now, let’s get down to the details. [Tweet “All meetings are events but not all events are meetings”] When…
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4 Clever Ways to Increase Event Sponsorship ROI Today
As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend, attracting new sponsors. Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase…
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6 Steps to Bring Your New Product Launch Event Ideas to Life
A launch event is an excellent way to showcase your latest product, build hype around it, and even acquire some sales right at the event. The more you can get people talking about the product, both at the event and via social media, the better it’s going to do. Here are a few tips to bring…
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5 Must-Watch Event Webinars to Sharpen Your Planning Skills
As a meeting and event planner, you know that to stay competitive, you need to stay ahead of event industry trends and deliver cutting-edge events for your clients. One of our favorite ways to stay on top of the game is to turn to webinars for planners. When done right, event planning webinars are jam-packed…
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Event Vendors: 4 Steps to Cross Promotion Success
Your event is a revolving ecosystem. In order to get everything to run smoothly and work together you need to have a plan in place. Thinking back to our last post on how to attract a sponsor, we learned how to get sponsors to invest by showing them a mutually beneficial relationship. The same can…
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6 Simple Steps for Better Post-Event Engagement
Your work isn’t over when the last guest exits the venue. In fact, it’s just getting started. When it comes to post-event engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI. The key is to stay in touch with the attendees…
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Event Name Badge Essentials: 11 Tips to Avoid Conference Headaches
Name badge nightmares? Welcome to the field of event planning! The badge ” seemingly an insignificant event detail ” is often an afterthought during the race to the finish line. Every minute is precious in the days before a business professional event, so you might wonder if this tedious part of event prep is necessary.…
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Top 4 Event Planning Companies in Houston
Planning a conference, party or wedding in Houston and not sure where to start? Hiring an event planning company can save you some major stress. Here are a few of the best event planners in Houston, selected based on their years of experience, their specialties, the awards they’ve won, and their client reviews. These event…
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8 Instagram Event Marketing Ideas That Drive Record Registrations
When it comes to pools of potential attendees, Instagram is about as big as they come. In fact, as of 2019, the social media platform has an estimated 1 billion active global users every month. And with so many people regularly visiting the site for inspiration, not using instagram for event promotion means leaving tons…
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The 12 Meetings & Events Designations You Should Pursue Today
Ever wondered what the acronyms attached to your colleague’s names mean, or how they got there? Interested in adding a , [INSERT ACRONYM HERE] to your resume to showcase your commitment to your craft? Previously, we shared an article about 33 of the hospitality industry’s designations, and which associations offered them. This post dives into…
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