cell phones, coffee mugs and papers on a desk

The Cost of the Equipment Needed for an Event Planning Business: 20 Must-Have Supplies

Event planning usually holds a top spot on lists of low-cost business ideas. That’s because overhead costs are minimal and you can launch your startup from home until you build a client base. Still, a great event company name, an abundance of creativity, and top-notch organizational skills alone aren’t enough to get started in event…

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How to Diversify Your Event Business

Is It Time to Diversify and Grow Your Event Planning Business?

In a competitive industry like events, one of the only ways that a business can gain an advantage is to appeal to a broader population through diversification of products and services. Fortunately, there are many opportunities to change up your offerings and make progress towards your long-term goals. Diversifying is advantageous as it allows you…

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digital drawing of notepad on table with coffee

Starting an Event Planning Business? Do These 6 Things First

There are a lot of things to consider when starting an event planning business. To help you figure out how to start your business, I wanted to share a few key pieces that were vital to me when I was researching and starting a successful event business! Here’s How to Start an Event Planning Business…

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Event agenda design ideas

Tech Thursday: Is 3D or CAD Event Software Best for Your Planning Business?

Standing out in the event planning industry takes more than on-demand creativity and top-notch organizational skills. Those are essential, of course, but the ability to share your vision”and fast”with current and potential clients is also critical.  To create shareable event visuals, planners and event designers turn to 3D event design software and CAD (computer-assisted design).…

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Event table layout

Event Statistics: 17 Current Planning Stats that Could Change Your Business Today

Earlier this year, we started a little Social Tables tradition we like to call Friday Finds. The idea? End every week with a bit of knowledge about this crazy, compelling industry that we all know and love. Each week, we email a short survey to a mix of over 23,000 planners, venues, and hotels. And…

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ebook – 20+ Secrets to Event Planning Websites that Drive More Business

20+ Secrets to Event Planning Websites New Tip Sheet from Social Tables Your website is one of your most valuable tools for drumming up more business. Because the digital landscape shifts so rapidly it can be a challenge to ensure you’re doing everything you can to increase conversion once someone arrives are your event business…

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Event Social Media

The Ultimate Guide to Social Media Marketing for Event Venues

If you’re running an event venue business today, social media must be part of your venue marketing strategy. But how can you make sense of the many social media options and use your time effectively? In this post, we’ll help you hone in on the top event social media platforms. Plus, we’ll show you how…

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rendering of calculator and documents for event budgeting

Special Event Pricing: The In-Depth Guide

Event venue owners understand that pricing is one of the most critical factors to consider when it comes to attracting clients and increasing revenue. Special event pricing is especially crucial since events such as weddings, corporate functions, and other unique occasions often require a custom pricing strategy to meet the client’s expectations and budget. The…

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the best online conference technology

Event Technology You Need to Know

In a rapidly evolving digital landscape, event technology continues to push the boundaries of what’s possible. We’ve already seen how transforming the way event planners and venues create, manage, and host gatherings has drastically changed the landscape in the past few years. And it’s only just getting started. In this article, we’ll delve into the…

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illustration of wine and snacks on serving tray for cocktail party

Creating Restaurant Event Spaces that Sell

Have you ever attended a birthday party, holiday gathering, or business meeting at a restaurant? Although you may not have considered those occasions “events” at the time, that’s precisely what they were, and restaurants host more of them than we think. As the demand for private events grows and booking windows get shorter, more customers…

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wedding planner working on laptop

How Much Do Event Planners Make, Really?

How much do event planners make, really? Event planning is a dynamic profession that requires a great deal of creativity, organization, and people skills. Event planners are responsible for organizing and coordinating events such as weddings, corporate events, conferences, and fundraisers. They work with clients to determine the vision for the event, choose vendors, create…

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illustration showing group of people talking at resident event

How to Evaluate Event Success Using an Event Debrief Template

Debriefing an event is one of the most important duties professional event planners and event management teams undertake. An event debrief is a meeting that takes place with the event planning team after an event has finished. The event itself gets deconstructed and analyzed through group discussion. Leaders and staff review the event from start…

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