The hospitality industry continues to evolve, meaning hotel brands must find new ways to meet the needs of their guests. This includes finding ways to compete with local or small-chain boutique hotels, and also providing a compelling alternative to Airbnbs. However, it also includes delivering a unique and memorable experience.
Moxy by Marriott is one of the ways global hotel brands target hip and young clients, who might otherwise opt for a hotel-alternative.
This boutique hotel is designed to feel contemporary, with luxuries you would enjoy at home—such as a 42” flat screen TV and a premium mattress. What makes this hotel unique, is that it is designed as a social hotel with ample shared spaces—inspired by the best of global hostels, but decorated much better. This includes a 24-hour bar, spaces to play group games, a sprawling lobby, and community spaces perfect for meeting new people.
Hyatt Centric is a boutique hotel perfect for the business traveler, or any traveler who wants the on-site perks of a hotel—in accommodations that feel like home. The contemporary rooms feel more like a modern studio apartment, minus the kitchen. The creative meeting rooms look more like swanky offices than they do the average Plain Jane hotel meeting rooms. Don’t forget to pop by the open concept lounge to hang with friends and meet your fellow travelers.
Hyatt didn’t stop with Centric, and also has their resort-worthy boutique hotel Unbound. With a small handful of strategically placed destinations, Unbound promises to deliver an uncommon and excellent experience. Unlike most hotel brands, Unbound looks for historic buildings to transform into their accommodations—or builds modern new properties. This hotel brand is for the traveler with a budget, but they promise to be a major part of why your vacation is memorable.
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Tru by Hilton
Tru by Hilton is a new hotel chain, with stylish and affordable rooms. They entice guests with their impressive amenities: 55” in-room flat screen TVs, complimentary 24/7 Lavazza coffee or herbal tea, 24/7 room service, and a free breakfast. The contemporary lobby and shared spaces feel like a cool café or coworking space—complete with comfortable workstations. There are even gaming spaces designed to encourage guests to engage.
Tribute Hotels are a network of exclusive independent hotels, each which offer their own unique guest amenities. This concept gives major brands a run for their money because it gives the boutique experience without the cookie-cutter feeling of a chain. By operating as an exclusive network, guests can support a reputable independent hotel in their destination of travel.
These hotels are hospitality game changers because they provide a hotel that is more than just a room. It’s a memorable place guests feel was designed to meet their every need. Some are so innovative, that some guests book them not just for a vacation or business trip, but for their staycations.
Which new hotel brands do you think are impacting hospitality? Let us know in the comments or on Twitter.