Email campaigns are one of the most cost-effective marketing strategies available to hotels. When done correctly, they are easily managed and allow you to get your message out to thousands of recipients without printing a thing or buying a stamp. There are so many tools to try, which is why we gathered these 5 email marketing tools for hotels.
A staple in email marketing tools, MailChimp is one of the leading providers for a reason. Despite the cute name and cartoon mascot, the tool focuses on business in its advanced ability to create custom recipient lists, send emails, collect data, and improve outcomes.
A feature that makes Mail Chimp stand out among other email marketing tools is all the tools it features in just the free version. You can choose which recipients to receive mail, generate mobile-friendly emails, and there is even a subject line researcher tool. Paid options are $10/month and $199/month and include:
- Send unlimited emails
- Send emails by time zone
- Demographic predictions
- Advanced testing tools
- Multivariate testing
- Comparative reports
2. Active Campaign
Their email marketing automation is one that actually “listens and learns.” This type of automation discovers what each of your contacts wants and delivers emails accordingly. For example if a client books a room, Active Campaign can send them a follow up email prompting them to register online, upgrade to a better room, etc. Another great feauture of the tools is the option to automate onsite messaging. When a visitor is on your site, you may program a popup bubble to reinforce a call to action. Plans start at only $9/month for 500 or less subscribers. Prices go all the way up to $350 or more if you have over 10,000 subscribers.
3. Get Response
Some email marketing tools perform just this one task. Get Response offers the standard email campaign, as well as the building and testing of landing pages. Their marketing automation allows you to track web events such as cart abandonment. Plans start at $15/month and go up to $999.
Litmus is great for those who are looking to cultivate their current email recipient list. What makes it truly stand out is its ability to tell you vital data unavailable in some other choices. This includes how your email was opened, how much time the recipient spent reading it, and whether or not they forwarded or printed it. A free 7-day trial is available with plans starting at $79/month.
If looking to target B2B recipients, try this email marketing tool. Even their standard plan offers lead nurturing, scoring, and grading. Advanced plans allow you to generate advanced reports and A/B test. Plans start at $1k/month.
Still not sure what to use? Conduct research on your hotel’s needs. Choose a tool that best meets them. We also recommend exploring tools with free versions to get a good idea of what to expect.
What your favorite email marketing tools at your hotel? Tag your go-to’s in the comments!