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What is a Chatbot and Why Should Event Planners Care?

Many of you are probably wondering ‘what is a chatbot?’ In short, it is a little popup window with a prompt when someone visits your site to chat with an agent, salesperson, or contact. Chatbots can be programmed to appear for certain users, at certain times, or on certain pages of a site – such as filling out a form or making a reservation.

What is a chatbot and why could they be useful for event planners?

We did a little research and found some great stats on chatbots you should know:

  1. 80% of businesses plan to use chatbots by 2020.
  2. A chatbot can cut a customer service budget by about 25%.
  3. The hospitality industry was estimated to be one of the leading industries to benefit from a chatbot behind e-commerce, insurance, health, and retail.

If you have an event coming up and you fear an overload of questions, a chatbot can help. Some can be programmed to answer common questions such as “how much are tickets” or “what time does the event start?” Other bots may be operated by human beings who can answer questions in real time.

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Explore 5 Critical Ways Event Planners Can Use Chatbots Today

1. Chatbots for RSVPs

If you need RSVPs and have a page for an event, use a chatbot. It can be programmed to prompt your visitor to RSVP right then and there. All it would need is a name and yes/no option. Alternatively, you can use a chatbot to point site visitors to where they can easily sign up for an RSVP.

2. Chatbots for multilingual events

You may not speak the language of your guests but the person assigned to the chatbot may. Program your chatbot to welcome visitors with a certain language. They can then be immediately connected to someone who speaks their language and can help them. Use the logs for future events to see what the most commonly questions were and add those to an FAQs.

3. Chatbots for e-commerce

Your event may have some e-commerce feature, be it to purchase event swag or to secure additional tickets. Use a chatbot to help those who have put something in their shopping cart but have not yet purchased. Program your bot to walk them through the check out process. It can even ask them why they chose not to buy at this time. It could be that your event website was too complicated to navigate so it’s great feedback to consider.

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4. Chatbot for frequently asked questions

You may find yourself answering the same questions over and over. Chatbots can be programmed with an FAQ right there on the prompt. Other bots can be programmed to answer the most common questions on each page.

If you find yourself repeating the same information over and over, see if this type of chatbot can lighten your load.

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5. Chatbots for event booking/ inquiries

A great feature of a chatbot is its ability to aid in booking tasks. It can be programmed to show booking links or even times you would like to feature. Have a sale going on? Have your chatbot ask visitors if they are interested in saving X% on certain dates. The possibilities for event planning are endless.

Chatbots can be intimidating to research and purchase, but we believe the results will be well worth the effort!

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What is a chatbot and its role in your event planning process? Give us a shout in the comments or join us on Facebook to let us know.