What the iPhone X Really Means for Event Planning

What the iPhone X Really Means for Event Planning

Us planners would never go anywhere without our phones. And if you’re anything like me, you live and die by your phone. We use our phones as our preferred mode of communication (whether it’s text, phone, Slack, or beyond), to host our work and social calendar, and as a tool to generally keep us productive (sans going down the occasional rabbit hole of puppy videos on YouTube). So what does the iPhone X really mean for event planning?

Here are the key iPhone X features you need to know and what they’ll mean for your every day.

What the iPhone X Really Means for Event Planning

1. The iPhone X is intentionally built for AR.

Remember when Pokemon Go was the big talk of the augmented reality (AR) world? Then along came the little dancing hot dog in our Snapchat filters. What we’re really witnessing is that AR is slowly making its way into our everyday lives.

One of the most exciting things about the iPhone X is that it was intentionally built for AR. So how can that apply to the event industry?

This means that Apple is betting on AR becoming more part of the mainstream. What can we hope for? We’ll certainly see an uptick on AR-focused apps to come out. For event planners, we’ll likely see a slew of business and event communication apps that incorporate AR. Planners can benefit from AR especially if you have a distributed team across the country or state. You’ll be able to host pre-cons with your team even if you’re the only one in the room, do a virtual venue walkthrough with the tables and chairs set up, and beyond.

2. Apple Pay is easier than ever to use.

For event strategists that plan paid events such as festivals, workshops, or concerts will be excited about the Apple Pay updates. Not only is Apple Pay in the iPhone X faster than its predecessors, it will keep the lines moving if you sell tickets on-site. Face ID, which uses facial recognition to take certain actions in your phone, makes it quicker and easier to unlock your phone or access payments.

For vendors that accept Apple Pay already, not much will change. But planners will rejoice in the fact that event attendees will no longer need to fumble through the phones to pay for tickets. And any incremental improvement in the event check-in process is a huge win in saving time and improving the attendee experience.

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3. Say bye bye to blurry videos and event photos with iPhone X.

Event photographers will always have their place in events. They capture the experiences of attendees in a way that no one else can. But for planners who want to simply document their candle-lit gala room set or take short but high-quality videos, can with the iPhone X.

If you thought portrait mode on the iPhone 7 was cool, get ready for new iPhone’s features. We’re looking forward to the better color filters, added light delivery for photos of dimly lit rooms, and has the capability to take 1080p videos at 240 fps (frames per second). The iPhone X also has stabilization features that will help you take amazing photos. Best of all, the new iPhone boasts 12 megapixels which will make even the most amateur of photographers take great photos.

4. The iPhone X has more powerful processor built in

Every iPhone is better, faster, and stronger than its previous versions. But we’re especially excited about the A11 processor. It is 70% faster when it comes to multithread workloads (we won’t even get into multithreading versus multitaksing) but at the end of the day, planners can do more with just our cell phone. We’ll no longer be delayed by slow phones and certainly will be enabled to do more with less.

Do you think the iPhone X all hype or will it be a powerful tool in your planning tool box? Sound off in the comments or let us know what you think on Twitter!

Laura Lopez

Laura Lopez is the Marketing Content Strategist at the Washington, D.C.-based event planning software company, Social Tables. In her role, she puts the “social” in Social Tables through facilitating face to face and digital interactions between their growing, global customer base of over 4,000 strong. She is passionate about bringing together like-minded communities that share a common goal to make each other successful through on and offline engagement.