You’ve decided to launch an event planning company. Congratulations! This is an exciting time filled with anticipation, nerves, and a to-do list a million miles long — including choosing a name for your business.
The name you pick for your event planning company is a critical element of your overall brand. It’s your calling card. A great company name captures attention, establishes the vibe of your business, and clarifies what your event design service is all about. That’s heavy lifting for a handful of words.
Once you get going, you’ll likely hit a roadblock: your favorite name is already taken by a local company, a friend points out your choice is too generic, or the clever name you thought of in the middle of the night strikes you as silly the next day. These bumps are inevitable, so begin brainstorming company name ideas early and look for inspiration everywhere.
Getting started on naming your event planning company
To guide your brainstorming, answer these three questions first. Then follow the brainstorming advice below them. In no time, you’ll craft a unique name that’s perfect for your company and — more importantly — helps you generate business.
What’s your company’s brand and mission?
As you begin brainstorming, it’s helpful to think about your company’s focus and brand. Chances are you did this while developing your business plan, but this is an excellent opportunity to clarify your business goals and values. Are you focused on planning luxury events? Corporate events? Non-profit events? Are you committed to eco-friendly event planning?
Next, think about what makes your event planning service special. Is it your lighthearted approach to event planning? Your ability to set clients at ease? Your artistry or strength in creating one-of-a-kind events?
Know your niche and your differentiators, and keep them in mind as you brainstorm. Jot down any and all words and phrases you think of to describe your approach to event planning, and what you want to convey to clients about your business. (As a bonus, all these ideas will be helpful when the time comes to build your website.)
What do your clients want?
Put yourself in your customers’ shoes. What do they care about the most? What do they want from an event planner?
All clients want you to produce a fantastic event, but people have different expectations of the process. Clients of wedding planners might appreciate accessibility and handholding, while corporate clients are more interested in independent decision making and transparency. Imagine your ideal client and write down all the skills and qualities they would want, from event design creativity to work pace to industry knowledge.
Another helpful exercise: Reach out to former clients and ask them for a handful of words and phrases that describe the experience and value of working with you.
What inspires you?
You are the CEO of your startup — it’s vital that you like the name of your company. Write a list of people, places, and things that make you smile and inspire you to work hard, problem solve, and get creative. Old family names, your street name or address, wild animals, countries, pets, fictional characters, music, colors, natural phenomena — it’s all fodder for the idea mill at this stage.
Brainstorm event company names
Now it’s time to put on your creativity cap and have fun. Open your laptop or grab a notebook and begin writing down event company names. Use your answers to the above questions, as well as the list below, as springboards for your ideas. Enlist family and friends who are excited to help — and won’t take it personally when you don’t choose their idea.
Don’t rule out anything at this point. Brainstorm 100 names, and then add a few extra. Get down as many ideas as you can. The more you have to work with, the better.
Narrow the field
Once you’ve got a long list of names you like, set them aside and take a day or two away from the project. After a breather, you’ll likely strike a few names off the list because they simply don’t feel “right” when you circle back.
Next, run the list by a few people whose opinions you respect; chances are this will shrink the list even further.
A few pro tips:
- Say the name out loud. Pretend to answer the phone using the name. You’ll find some names flow easily, while others are tongue twisters. Don’t choose a name that’s challenging for you or your clients to say.
- Sketch out a business card or website homepage with your company name at the top. You don’t have to be a graphic designer for this exercise — just a rough sketch on a piece of paper will do the trick. Does the name look good on paper or in pixels? If yes, then you’re good to go.
Check if the name is available
When you’ve winnowed down your list to a dozen ideas or so, it’s time to research whether your company name exists already.
A company name that’s the same as or too similar to other companies in your area could confuse prospective clients. More seriously, it can cause legal trouble if the name copies an existing LLC or registered trademark.
Search for your company name in all of the following locations:
- Internet search engines. Local businesses with your company name, or similar names, should show up in the results.
- State business registration and trademark databases. Businesses are registered at the state level, and your state’s government website will offer a company search tool.
- The United States Patent and Trademark Office (USPTO). The Trademark Electronic Search System allows you to search all trademark registrations and pending applications.
Don’t fret if another company across the country has a similar company name, or even the same name. You can add your location or name to differentiate your business. So Sweeping Vistas Events becomes Sweeping Vistas Events of Easton, or Golden Heron Event Design changes to Golden Heron Design by Daniel.
Lock it down
Once you’ve settled on a company name that isn’t already in use in your region, move swiftly to register the business name with the state, buy the website domain name, and set up accounts on Twitter, Facebook, and Instagram.
Event company name ideas and inspiration
We’ve brainstormed 101 event company name ideas to inspire you. Try to enjoy the exercise, and remember, anything goes for now.
Simple & classy
- Slate & Crystal Events
- Indigo Event Planning
- Buttercup Events
- Done Right Event Designs
- Polished Events
- Posh Peony Events
- Dark Roast Events
- Origami Crane Wedding Planners
- Evening Unfolds Events
- Flutes & Finesse Event Planners
- Basket of Gold Events
- Bouquet Garni Events
- Mosaic Events
- Eden Springs Events
- The Polished Bannister Event Planners
- Honored Guests Events
Inspired by nature
- Crystal Waterfall Event Planning
- Northern Lights Event Planners
- Black Sand Event Planners
- River Stone Events
- The Watercolor Orchid Planners
- Pink Crescent Moon Events
- Dewdrops & Sunlight Events
- Reflecting Pool Event Planning
- Spanish Moss Event Design
- Aspen Glade Weddings & Events
- Morning Frost Events
- Winding River Events
- Dancing Leaf Events
Inspired by travel
- Hyde Park Event Design
- Valle de La Luna Events
- Bamboo Grove Event Planning
- Cliffs of Moher Events
- Painted Desert Event Designs
- Somerset Garden Events
Inspired by Music
- Repertoire Event Planners
- Andante & Allegro Event Design
- Little Adagio Events
- Triple Time Events
- Oak Street Event Planners
- Sterling Forest Event Planners
- Highwood Terrace Events
- Cambridge Avenue Events
- Morningside Heights Events
- Greenleaf Court Events
- Winthrop Park Events
- Victoria Glen Events
- Meadowlands Event Design
- Rose Garden Gate Events
Names & nicknames
- Events by Isabella
- Gwennie’s Weddings & Events
- Johnson & Jordan Event Planning
- Soirées by Savannah
- Events by Emma Garcia
- Xavier & Cole Events
Playful event company names
- The Tuxedoed Mouse Events
- The Flamingo’s Parasol Events
- Lightning Bug Events
- Chic Cookie Event Design
- Ivy and Fairy Lights Events
- Loveseat Wedding & Event Planning
- Polka Dot Party Planners
- Gingham & Gingerbread Events
- Make Merry Events
- Polished Piano Event Planning
- We Got You Events
- Keeping It Fun Event Planning
- Copper & Tortoiseshell Productions
- Cardinal & Pine Event Planning
- White Cotton Tee Events
- Corduroy & Satin Event Planning
- Log Cabin Event Planning
- Pink Plaid Event Planning
- Cashmere Events
- Élan Event Planning
- Gold Jacquard Events
- Mid-Century Elegance Events
- Velvet On Marble Event Planning
- Wingtip Event Design
- Lustrous Pearl Events
- Silver Thread Event Planners
Down to business
- Leading Edge Events
- Take Wing Events
- Modular Event Planning
- Leather Club Chair Events
- Mid-Century Event Planners
- Onward & Upward Event Planners
- Wainscot & Willow Events
Inspired by colors
- Purple Fox Events
- Rose Canyon Event Planning
- Sapphire Stars Event Design
- The Turquoise Elephant Events
- Silver Stag Event Design
- The Emerald Owl Events
- Orange Door Event Planning
- Be Our Guest Events
- Affairs to Remember
- Big Days by Bianca
- Man With a Plan
- Picture Perfect Event Planning
- Without a Hitch Events
Plays on words
- A Flair to Remember
- A Series of Fortunate Events
- The Eventor
- iDo Events
- Plantastic Events
- The Function Junction
- Weddings Unveiled
Starting an event planning business can be overwhelming. Follow the above steps to keep it simple and fun, and find a name that captures the unique spirit and expertise you bring to event planning.