Posts by Social Tables
Monday Motivation: 6 Must-See Tips for Pop-Up Events that Generate Buzz (with Examples!)
Pop-up event planning is big business. According to a 2018 survey by Harvard Business Review Analytic Services, 93 percent of business executives say their company prioritizes hosting events. And the retail pop-up market had an estimated value of $50 billion in 2016. But pop-ups aren’t only suitable for companies with deep pockets; they work great…
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Friday Finds: 5 Must-Know Party & Event Color Secrets for Planners
Whether you’re designing an anniversary party color scheme, fine-tuning sophisticated wedding color combinations, or searching for hues to make your events pop, you probably often go by instinct. Some color choices ˜feel’ right for a particular event, while others ˜feel’ wrong. While your intuition is a valuable starting point, there are other important things to…
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Eventful News 8/22: Microhotels, Sourcing Woes, & Digital Audiences
As planners, success is all about providing a memorable experience by harmonizing multiple facets into a holistic event purpose. This week’s news speaks to many of those facets, covering five different but equally important pieces of the event puzzle. 5 Interesting Event News Updates From Around the Industry 1. A Hotel Category Sees Growth by…
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Tech Thursday: 6 Ways to Help Your Sales Team Actually Use Your New Hotel CRM
CRM adoption is a common hurdle for sales teams, in hotel management companies and a wide variety of businesses and markets. Across industries, an estimated one-third of CRM projects fall short of expectations. Why? There are many possible explanations, but these are among the top reasons your team may be slow to use the CRM: …
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Wednesday Wisdom: 7 Simple Ways to Reduce Hotel Operating Costs While Sustaining Customer Service
In the hospitality industry, customer service is the name of the game. This fact represents both a challenge for hotels to meet and an opportunity that hotels can maximize. The challenge, of course, is in controlling costs while keeping customer service high. It’s as true in hospitality as it is in any industry: bad service…
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Tips Tuesday: 7 Ways to Find Event Planning Inspiration When You’re Out of Ideas
Even the most imaginative event planners run out of creative steam. This is particularly true if you’re working on simultaneous projects or on tight deadlines”you need great event ideas yesterday! Thankfully, there are many sources of event inspiration you can tap into when you’re creativity is low. From social media feeds to mood boards to…
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Tech Thursday: 5 Clever CRM Strategies to Increase SMERF Sales
Known as less lucrative than conferences and business meetings, SMERF sales can fall off the radar easily”especially when the economy is strong. But nurturing the slow-and-steady SMERF sales market with support from your hotel CRM software can pay off over time. It’s a similar strategy to diversification in finance: A portfolio composed only of a…
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What’s New: Instant Communication Tools that Bring Event Collaboration into the 21st Century
Are you still printing, faxing, calling, and emailing notes when you want to communicate simple changes to your diagram? Of course you are, because that’s how everyone does it! But there’s a better way. Now, all users of the world’s most popular diagramming tool can take advantage of instant communication tools that will dramatically reduce…
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9 Secrets to Delivering Unexpected Personalization for Groups
From products to services to experiences, people expect outstanding, individualized attention, and the hotel industry is no exception. Hotels need tools to track best practices in personalization and uncover touch-points with the greatest impact on group business satisfaction. Thankfully, many of these tools available within your CRM and at-the-ready to help teams across your portfolio.…
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Friday Finds: 7 Essential Hotel Reports to Boost Group Business
To stay ahead of the curve in the competitive group business market, hotel management companies must track how properties are performing today, while watching for opportunities to build group business in the future. This requires attention to small details and the big picture all at once”no easy feat. Read on to learn the 7 essential…
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Tech Thursday: The Step-By-Step Marketing Automation Guide for Group Sales
How long does it take your hotel to close a sale for a group booking? How many employee hours are spent on that sale? Do you wish you could speed up and streamline that process? While group bookings offer an enormous opportunity for additional revenue, the group sales process can be difficult and time consuming.…
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Tips Tuesday: Budget Friendly Perks & Rewards to Increase Group Bookings
Group bookings can be a tremendous source of revenue for limited service hotels, but it is often a struggle to attract groups and keep them coming back for subsequent stays. Savvy hotel operators and owners have started to offer creative perks and rewards to groups to increase their number of bookings, establish loyalty, and make…
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