Work with the best leads every time

Product Update: Work with the Best Leads Every Time with Lead Scoring

Sometimes you miss out on the best leads. You know how this works. A potential client submits an RFP and, at a glance, it looks like a solid match for your property. But then you spend a few hours doing research—maybe you even call the lead or craft a response—and it gradually becomes apparent you’ve wasted your time. You wish you’d started somewhere else—with a better lead.

We don’t want you wasting another minute on less-than-ideal leads, so we did something about it. With our latest update, we give you to the power to score inbound prospects based on your own chosen criteria, and in turn assess their quality in seconds. Check out the image below to see our new lead scoring tool in action:

Lead scoring in acton

The scores you see above correspond with a set of rules that you determine. Our software automatically reads the contents of an RFP, runs that information through those rules, and produces a score between 0 and 100 that you can evaluate immediately.

Does the planner’s proposed budget matter more to your property than anything else? Great, you can tell Social Tables to weigh an RFP’s budget above all else. Maybe the number of guest rooms a planner requires is a more accurate indicator of lead quality. Also great! Social Tables can help you score how you want.

In fact, you can apply rules that weigh all kinds of metrics. We like to think of them in two categories: ‘physical fit’ attributes and ‘business fit’ attributes. Take a look:

Physical Fit

  • Meeting Space Capacity
  • Guest Room Capacity
    • Single
    • Double
    • Suite

Business Fit

  • Guest rooms by Occupancy
    • Single
    • Double
    • Suite
  • Meeting space attendee count
  • Budget
  • Flexibility
  • Booking pattern
  • Lead Source
  • Booking Type

Why properties love lead scoring

It’s fast. When sales managers can decide right away if a lead is worth their time, they can devote more of their day to productive work that generates business. Moreover, it takes a load of stress off the shoulders of sales directors everywhere, who no longer have to spend so much time managing their sales managers’ schedules.

Why planners love lead scoring

Your hard work will pay off more often. If you’re a good fit for the property, your profile will rise to the top of their dashboard every time.

Ready to start evaluating leads smarter and faster?

Let’s do it. If you already have Social Tables’ RFP response tool, all you have to do is reach out to your Customer Success Manager. They can help you set up scoring rules that make sense for your property.

If you don’t already have our RFP response tool, you can also reach out to your Customer Success Manager. Tell them you want a demo because you shouldn’t wait another day to start scoring leads quickly and intelligently!