9 One of a Kind Properties Doing Hotel Promotion Right

When it comes to hotel promotions, there isn’t a one-size fits all solution. As a hotel marketer, you need to understand your location, target clientele, and your hotel’s strengths. Take a look at the following ten hotels that are doing hotel promotion right.

[Tweet “When it comes to hotel promotions, there isn’t a one-size fits all solution.”]

1. Hood River Hotel, Hood River, OR

This historic hotel has its foot firmly in the future. By staying active daily on social media and involving itself in local happenings it stays relevant to both locals and travelers alike.

During a recent fire disaster in the region, it changed its landing pages to reflect travel information and kept visitors updated on evacuations. Their clean and inviting site also includes easy booking and live chat, making it intuitive and helpful for any website visitor.

2. The Verb, Boston, MA

This Boston hotel rocks, literally. Next to Fenway Park, this hotel draws on its rich urban history and highlights its rock-n-roll roots.

With a vintage feel, classic records, and room specials like the All You Need Is Love package, it nails the retro aesthetic. Catchy hotel hashtags like #reservetheVerb and #VerbVibes are used to highlight fun hotel and Boston happenings. This hotel knows how to show people a rocking time.

3. Modern Hotel & Bar, Boise, ID

The Modern Hotel in Boise is a revamped motor hotel off the beaten path. And when you’re off the beaten path, you’ll need solid marketing to get customers in the door.

With a stylishly modern look, The Modern Hotel represents themselves as a gathering place for artists and travelers alike. Their hotel website highlights weekly events, such as Campfire Stories, a live storytelling event, film festivals, and juried art exhibitions, making them the place to see and be seen.

Need some hotel blog inspiration? Check out their non-traditional posts for a little insight on how to avoid always curating boring, run-of-the-mill content.

[Tweet “Don’t make it tough for website visitors to find nearby events, features, or book a room.”]

4. The Georgian Terrace, Atlanta, GA

This is the elite aesthetic done right. Their beautifully designed site is sophisticated and elegant, while still maintaining a welcoming feel. Specials are announced with a pop-up gift icon that isn’t too intrusive to the user experience. The hotel website is easy to navigate and you don’t have to look too hard to find nearby events, hotel features, or amenities. The site also features an insider guide, radio station, and videos to tour the property.

This is a high-end property doing hotel promotion right.

5. Inn of The Turquoise Bear, Santa Fe, NM

This hotel’s site really embodies the feeling of Sante Fe. By focusing on capturing a feeling and not just focusing on amenities they really transport visitors and start the vacation early. The site is graphically appealing with Sante Fe touches throughout. Their promotional video is

Their promotional videos are great examples of how hotels can use their cities and local culture to entice visitors and get them excited about a stay in a hotel.

[Tweet “Leverage your city and local culture to entice new visitors to your hotel.”]

6. Ace Hotel, Multiple Locations

Ace Hotels are leaders in the boutique hotel industry; one look at their marketing execution and it is easy to see why.

Masters at evoking the feeling of each city they inhabit; their websites hold nothing back. Los Angeles is a standout location with useful parking info, local events (sometimes those happening right in the hotel!), and bar menu highlights taking mainstage on the landing page, with a scrolling Book A Room never out of view.

A social justice highlight shows they are in tune with their demographics and know their clientele well.

7. Kimpton Angler’s, South Beach, FL

Talk about on-point hotel social media. This Kimpton property is getting it done. Angler’s touts a relaxing oasis away from the Miami hustle and bustle. And their posts reflect that: their Instagram is chock-full of imagery around zen yoga sessions, poolside relaxation, and organic elements. They’ve also posted sneak previews of upcoming renovations and what guests can expect with the property’s changes. Above all, their posts highlight their warm, South Beach aesthetic and are always relevant.

It might seem easy if your location is in Miami, but social media success is always about planning and execution. This hotel is doing both.

8. Hewing Hotel, Minneapolis, MN

Embracing the modern rustic feel this hotel stands head-and-shoulders above their Minneapolis competition. Their bold site showcases the hotel beautifully and highlights the main features of what the hotel has to offer. They have tailored their hotel promotion efforts not just to travelers, but also positioned themselves as the elite bar and clubhouse for the city.

A well-designed site and social media presence effortlessly makes the Hewing seem like a true destination.

9. The Spectator, Charleston, NC

Talk about Southern charm. This hotel has an on-point Instagram game. It goes to show that having a little artistry in everything can go a long way. Showcasing even the most mundane hotel scenes in a perfect frame, gives an effortless and real-life feel to the photos. The fun photos of Charleston help showcase the city, and the warm aesthetic invites guests in. Who wouldn’t want to be a spectator to that?

In the end, there isn’t a perfect formula to hotel promotion. However, these great examples can provide a little guidance and inspiration to help you step-up your hotel promotional efforts!

Up next, discover top hospitality sales tips to better promote your hotel throughout every stage in your lead funnel.

Now we want to hear from you: tell us which properties are doing hotel promotion right. Let us know on Twitter!