Managing a hotel can be an all-consuming role for a hotelier. There are so many competing priorities that a hotelier will need hotel marketing tools to ensure their brand is top of mind with current and potential customers. To help make this task a little easier, these are just four of the hotel marketing tools a successful hotelier to stay on top of their business.
Social Listening Tools
On social media in today’s world, everyone has a voice. So what are people saying about your brand on social media? Wouldn’t it be great to know when your audience mentions your hotel brand?
Good news is, you can listen in on those conversations with the help of social media listening tools. These tools allow you to monitor conversations through flagging certain keywords, hashtags, or brand mentions online. What you do with these mentions are totally up to you. Ideally, if someone mentions your brand in a positive way (for example, through an Instagram post, commending your property on a fun stay), you could express your gratitude through a reply. Similarly, if someone had a negative experience and wrote a less than stellar review on their blog and tweeted the post to their followers, you can reach out via the comments or on social to offer to fix the issue.
One tool in your marketing toolbox is your hotel website. To figure out how well this marketing tool is performing for you and your property, you can use Google Analytics. This free tool from our friends at Google empowers you with the digital analytics tools you need in order to figure out all the touchpoints your customers receives during their customer journey. Knowing how customers interact with your website can tell a qualitative story of how customers come and go into your ecosystem. If you’re creating content on your hotel website (for example, with a blog), Google Analytics also tells you how much traffic your posts are generating.
Google Analytics is an especially powerful tool when it comes to direct bookings. It tells you from which sites your visitors found your site, how long they stayed on your website, and even where they are located geographically. This is especially useful information to know if you’re using paid advertising. By knowing where your biggest audience is, you’ll know which geographic location you want to target your ads.
And since we’re on the topic of Google, a bonus tool to use (that is also free!) is Google Alerts. Set an alert for the frequency you’d like to be notified and on a keyword that you want (your hotel’s name is a great first step) and start getting notifications of when you’re mentioned on the web.
Surveys are a great way to get honest and quick customer feedback and conduct market research. While you may not think of a survey tool as a hotel marketing tool, it can inform you as to what people want to see more of from your brand. What kind of hotel promotions do your customers want to see more of? What do they love about staying at your property? Figuring out these nuggets of information can inform what you show off more often in your hotel marketing.
Now that we’ve convinced you to give survey tools a test drive (hopefully!), we have some suggestions on tools to try. Companies such as Typeform, Google Forms, or Survey Monkey are great tools to test out and see which ones you like the best.
Task Management Tools
Managing your upcoming marketing campaigns and work load is an important aspect of running any business. Good thing there are task management tools can make this a whole easier. Being able to organize, track, and prioritize your day to day, for yourself and your team, can be made easier with a few these tools. It’s especially handy when you’re planning out a new marketing campaign (for example, a seasonal hotel email marketing campaign or a user-generated content campaign). You can track each project milestone, add comments, attach important files, and see what other work is still left to be done in the project. Trello, Asana, and Flow are just a few of the options out there to help organize your working day.
Trello, Asana, and Flow are just a few of the options out there to help organize your upcoming marketing campaigns.
There’s a whole host of hotel marketing tools out there to help you stay on task and focused when it comes to marketing your property. And with so little time and so many marketing projects to take on, these tools are here to help you be smarter about how you market your hotel and best of all, save time in the process.
Which hotel marketing tools are mainstays in your arsenal? Tag a link to the tool in the comments below or send us a tweet with your favorite tool!