Posts by Social Tables

Think of event planning documents as your event’s road map. This important paperwork guides you through each stage of planning events, and the documents must be detailed, easy to understand, and always at hand. Thankfully, there are resources and responsive event planning tools that help keep your essential documents accessible and organized. Just like road…

You’re always looking at blogs and magazine spreads for ways to improve your business and find event planning inspiration. But sometimes it takes a deeper dive to level up in event planning, and that’s when the best event planning books come into play. For bedtime reading, or during a rare break in your schedule, we…

Companies spend a great deal of time clarifying their customer value propositions to ensure their product offers clear benefits that match a consumer need.  The equivalent for event planners is the event value proposition. It puts you in the shoes of your attendees so that you can design the event to their wants, interests, and…

For your attendees, check-in isn’t a step that happens before the event. It’s the first step OF the event. Just about every event under the sun wants to get attendees off on the right foot with a smooth check-in experience. But these experiences don’t just happen without conscious planning and attention to details. They depend…

Some companies don’t have the budget to sponsor an event financially, but this isn’t the glass-half-empty scenario you may think. Rather, it’s an opportunity to come up with your most creative event sponsorship ideas yet.  Expanding your event sponsorship ideas beyond money can deepen your pool of possible sponsors for events and force you to…

The right tagline or slogan quickly lets people know what’s great about a business, product, or event. Creative taglines also help people remember that benefit.  There are a lot of ideas about what makes a good tagline, but research shows that people respond to company slogans when they are clear, creative, present a benefit, and…