Posts by Social Tables
Boutique Hotel Marketing: How to Differentiate Yourself from the Competition
Boutique hotel marketing is no easy task. These properties a pride themselves on serving up unique experiences that set them apart from larger hotel chains. So it’s no wonder that boutique hotels seek to duplicate that experience across their marketing channels. Social media, leveraging local, and programming are easy wins for hotel marketers to educate prospective planners…
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Negotiating Hotel Contracts: 20 Win-Win Tips for Better Planner + Venue Relationships
The relationship between planners and properties is a complicated dance. Planners want the best deal, the best location, and the best experience for their attendees. Properties, meanwhile, want to maximize total booking value, cut down on concessions, and turn clients into repeat business. So how can both parties get what they want when negotiating hotel…
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Financing Your Event Business: How Planners Can Use a Term Loan
Event planners have a lot in common with magicians. They’re tasked with pulling together an amazing display, without revealing the hard work that goes on behind the scenes. The ultimate party trick? Making sure that every event goes off without a hitch. Getting an event planning operation off the ground, or maintaining one, requires something…
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Social Tables Founder Dan Berger Wins Events Industry Council’s Pacesetter Award
We’re so excited to share that Social Tables Founder & CEO, Dan Berger, is the recipient of the Events Industry Council’s Pacesetter Award for 2017. This is a huge honor because the Hall of Leaders has been a symbol of industry excellence, achievement, and inspiration over the years, shaping the events industry into what it is today.…
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Is It Time to Diversify and Grow Your Event Planning Business?
In a competitive industry like events, one of the only ways that a business can gain an advantage is to appeal to a broader population through diversification of products and services. Fortunately, there are many opportunities to change up your offerings and make progress towards your long-term goals. [Tweet “Diversifying is advantageous as it allows…
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Select an Event Destination in 5 Simple Steps
Among the many critical elements that contribute to event design, the selecting a destination is one of the most important. It can set the tone for an entire event, and dictate its level of success. There are many factors to consider when helping your clients select their event destination, including the size of the guest…
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How to Build a Hotel Brand Identity & Why It’s Important
The hotel industry has largely become commoditized, but with the execution of an effective marketing strategy, it is still possible to differentiate. One key element where many fall flat is when it comes to brand identity. But first, let’s make sure we’ve got our vocabulary straight. A logo is a visual representation for your company,…
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15 Tactics to Sell More Event Tickets Today
Ultimately it’s up to you to make your event a success. And that includes driving event ticket sales. Exactly 40% of salespeople (including marketers selling event tickets) think finding new prospects is the most difficult part of their job. And another 36% of those surveyed said that actually making the sale is even harder. Luckily…
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How to Charge for Event Planning Services: 7 Things to Consider
Being in the business in event planning can come with its share of important decisions. After you pick out a name for your event company, one of the key decisions that you would need to make for your business is how to charge for your planning services. There are many ways to look at charging…
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Evaluating Event Venues Online: 5 Things Planners Should Look For
When it comes to evaluating event venues online, you’ll often hear: Location, location, location! It’s the catchphrase of the real estate industry, and it’s no different for event planning. Possibly the most important decision an event planner can make that will affect the event’s outcome would be the venue. And it’s getting more challenging because…
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Indoor vs. Outdoor Event Venues: How to Pick the Right Event Plan Option
Indoor venues and outdoor event venues both come with their own set of pros and cons, so evaluating the values of each is an important first step to planning an event. Here Are The Best Ways to Decide Whether Outdoor Event Venues Are A Better Fit Than Indoors 1. Select whether to go outdoors or…
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How to Manage the 6 Worst Event & Wedding RSVP Nightmares
Ask anyone who’s planned a wedding, and they can probably share a few RSVP nightmares: registry information included in the wrong place, guests who never responded, or guests who responded but added people who weren’t invited. Luckily, we’re here to help with simple methods for managing event RSVPs! As a veteran in the wedding industry…
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