6 Considerations for Creating a Winning Event Venue RFP

6 Secrets to Getting an Event RFP You Can Actually Use

As event planners, we’re in luck: When it comes to venue sourcing, the market is moving from a seller’s market to a buyer’s market. However, that means we have more responsibility. If we want to build great relationships with venues, we need to submit strong event RFPs to venues. [Tweet “Venue supply growth is expected…

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7 Tips for Crafting a Winning Event Award Submission

7 Tips for Crafting a Winning Event Award Submission

Winning awards helps boost your brand recognition, confirms your expertise, and contributes to your overall credibility as an industry leader. As added benefits, event award recognition can grow your revenue and even increase morale among your staff! Follow my top tips for successfully crafting event award submissions below. [Tweet “Awards boost brand recognition, confirm your…

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What Does IoT in Hospitality Mean for the Future of Hotels?

It may seem futuristic, but the Internet of Things (IoT) has become a reality. Just consider how some of our everyday items ” like thermostats and security systems ” communicate with us automatically. It’s common in the home, sure. But what is the future of IoT in hospitality? [Tweet “There will be 20.4 billion connected…

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Channel Marketing for Hotels: 5 Channels to Drive Brand Awareness

In a world of multi-channel marketing and distribution, hotels have greater opportunities of revenue building and driving brand awareness. It takes a smart strategy to cut through the noise and stand out. Channel marketing for hotels just requires a little bit of creativity but is well worth the brand amplification you’ll see. Here are five…

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5 Basics That Every Hotel Marketing Plan Should Include

The beds are neatly made, the towels hung, and chocolates are on the pillows. The only thing missing? The guests! Learn the top five basic elements that a hotel marketing plan should include to successfully drive direct bookings at your property.   Prefer to listen to this post?   Discover the Critical Elements of the Best…

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Supercharge Revenue with These 4 Hotel PR Ideas

Bill Gates once famously said, If I was down to my last dollar, I’d spend it on public relations.” He definitely had a point. In a competitive industry, where new hotels are launching every day, it’s important to be top of mind for potential guests. It’s also important for attracting event planners, which offers a…

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Which 4 Things Do the Best Hotel Ads All Have in Common?

How do you advertise your property to the world? When it comes to hotel ads, it’s possible to have effective advertising that helps to achieve your hotel’s objectives. By making a careful assessment of the best hotel ads, we found four things that these ads shared in common that you can apply to your own…

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