Posts by Social Tables
What Does IoT in Hospitality Mean for the Future of Hotels?
It may seem futuristic, but the Internet of Things (IoT) has become a reality. Just consider how some of our everyday items ” like thermostats and security systems ” communicate with us automatically. It’s common in the home, sure. But what is the future of IoT in hospitality? [Tweet “There will be 20.4 billion connected…
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7 Catering Questions to Ask Before Signing on Your New Caterer
You may already have a few go-to caterers, but it is always good to have options. While identifying catering companies who provide a wide array of cuisine is essential, you also need to find chefs who specialize in seafood, vegan cuisine, BBQ, or other specialties. Before signing on a new caterer, you must ask them…
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Hotel Data: 5 Strategies For Safeguarding Customer Data Against Cyber Attacks
Accessing hotel data is a boon for cyberattackers. Once they’re in, they have access to credit card numbers, passport information, flight details, and even some of the hotel’s physical controls. Cybersecurity is an issue hotel executives can no longer ignore. Today’s hotels need to take a guest’s data security as seriously as they take a…
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Channel Marketing for Hotels: 5 Channels to Drive Brand Awareness
In a world of multi-channel marketing and distribution, hotels have greater opportunities of revenue building and driving brand awareness. It takes a smart strategy to cut through the noise and stand out. Channel marketing for hotels just requires a little bit of creativity but is well worth the brand amplification you’ll see. Here are five…
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The 6 Must-Have Event Planning Skills You Need for Career Success
Being an event planner is both a rewarding job and rated to be one of the most stressful in the world. So when it comes to securing a successful path through the events industry, you’re going to need a diverse set of baseline event planning skills to help you. Here are the six event planning…
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How to Increase Traffic to Your Hotel Website (& Boost Bookings)
For those looking for a hotel, your website is only one potential stop along the information superhighway. And they may speed right by without ever realizing you’re there. But once you learn the secrets of how to increase traffic to your website, you’ll have the flashing neon sign that will help you stand out from…
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How to Find Catering Clients: 7 Places to Search for Leads
When it comes to generating catering sales leads, are you a hunter or farmer? Turns out that the secret for how to find catering clients is that you need to be a bit of both. That is, you need to set yourself up to successfully find new catering leads. At the same time, you need…
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5 Basics That Every Hotel Marketing Plan Should Include
The beds are neatly made, the towels hung, and chocolates are on the pillows. The only thing missing? The guests! Learn the top five basic elements that a hotel marketing plan should include to successfully drive direct bookings at your property. Prefer to listen to this post? Discover the Critical Elements of the Best…
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Supercharge Revenue with These 4 Hotel PR Ideas
Bill Gates once famously said, If I was down to my last dollar, I’d spend it on public relations.” He definitely had a point. In a competitive industry, where new hotels are launching every day, it’s important to be top of mind for potential guests. It’s also important for attracting event planners, which offers a…
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Which 4 Things Do the Best Hotel Ads All Have in Common?
How do you advertise your property to the world? When it comes to hotel ads, it’s possible to have effective advertising that helps to achieve your hotel’s objectives. By making a careful assessment of the best hotel ads, we found four things that these ads shared in common that you can apply to your own…
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6 Ways to Improve Hospitality Recruitment at Your Hotel
Hoteliers: it’s a tight labor market out there. And that means hiring for open positions can be incredibly difficult. Consider this fact: the U.S. added 220,000 jobs last month and wages are only growing by 2.5%. That means hospitality recruitment and filling open positions at your hotel is only going to get tougher. The following…
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5 Things to Know Before Signing a Hotel AV Contract (& 10 Questions to Ask!)
The events industry can be complex and confusing at times– and a hotel AV contract is no different. There is always the question of using the in-house AV provider or bringing in your own. Let’s look at five specific things you should know before signing a hotel AV contract. [Tweet “With AV at events: there’s…
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