Posts by Social Tables
Motivation Monday: 8 Strategies to Improve the Hotel Group Check-In Process
People dislike lines”especially long ones. Whether it’s at the grocery store, the airport, or the DMV (the scene of notoriously endless lines), waiting can make people impatient and cranky. This has clear implications for customer satisfaction at hotels, particularly during group check-ins. Research from Cornell’s School of Hotel Administration examined how long a wait was…
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Friday Finds: What Millennials Want in a Hotel
Millennials desire experiences”over things. Travel and adventure are priorities for this generation. But Millennials aren’t traveling the same way, on the same timeline, with the same technology, or with the same expectations as their parents. Why is the Millennial market important to hotels? According to the Pew Research Center, the Millennial generation” born between 1981…
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Eventful News: The Fight Against Plastic, Fake Conferences, & the Words We Use
Change is imminent, and constant ” but that doesn’t mean it’s easy. This week’s roundup of stories focuses on changes both big and small that all have an impact on the future of event planning. Some are ahead of the curve. Some are long overdue. But most can’t come soon enough. 1. IHG Gives Mini…
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Wednesday Wisdom: Event Planning Accessibility Guidelines
Everyone who arrives at an event should feel welcome and be able to enjoy the event to the fullest”whether it’s fun, food, networking, or learning. Ensuring guests with disabilities can participate fully is an important part of an event planner’s job, and is required by law for public events. What is ˜accessibility’ and what does…
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Wednesday Wisdom: 7 Powerful Strategies to Turn Around a Failing Hotel
If a hotel is struggling, the challenge of boosting performance and staying afloat can seem insurmountable. But with a few creative strategies, your property can begin to capitalize on its strengths and turn things around. Read on to learn critical strategies – from ramping up group sales and elevating customer experience, to rein in spending…
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Eventful News: Sustainability, Bleisure, & the Facial Recognition Dilemma
Attendees expect sustainability. And as events commit to being greener, they also struggle to find meaningful ways to make good on that word. This week, two of our biggest stories showcase impactful, approachable ways large-scale events can bring sustainability to fruition ” and they go farther than just recycling. Stay in the loop with the…
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Monday Motivation: Awesome Event Icebreakers Attendees Will Enjoy
If you’re in charge of organizing icebreakers for an event, it’s helpful to think of how you react when you hear the familiar chords of the ‘Macarena’ at a wedding. It could be ‘Yay!’ ‘Ugh!’ or ‘Meh.’ This is the likely breakdown of reactions from event attendees when they hear it’s icebreaker time. But even…
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Eventful News: Hackers Ahoy, Leveling the Field, & the Rise of Gen Z
Is there something lurking in the shadows, waiting to potentially derail your event? For planners who are proactive and vigilant, probably not ” but as we know, vigilance starts with awareness. This week, our main stories cover some of the areas in which planners can proactively solve event problems before they ever happen. Don’t sleep…
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Wednesday Wisdom: The Guide to Making a Competitive Advantage Strategy for a Hotel
The competitive landscape for existing hotels is more challenging than ever, with new brands, concepts, and distribution channels opening frequently. In this crowded environment, smart lodging operators are finding creative ways to stand out from the competition. While gaining this edge won’t happen overnight, these 10 keys to creating a competitive advantage in the hotel…
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New! Social Tables Interactive Floor Plans Added to the Cvent Supplier Network
LAS VEGAS & TYSONS CORNER, Va. “ July 9, 2019 “ Today, Cvent announced that interactive floor plans for venues can now be showcased within the Cvent Supplier Network. This enhancement offers significant value to event professionals evaluating venue options and to hoteliers seeking to showcase their properties’ floor plans when competing for group business.…
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Friday Finds Trends: 10 Must-Know Hotel CRM Strategies to Boost Group Business
Have you heard? According to Hotel Management, 2019 is the year of data mining. That’s because of the unprecedented number of ways to harness data to grow business. From booking timelines to event purpose to F&B purchase patterns, customer data is everywhere. As the amount of industry data grows more extensive than ever before, management…
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Tech Thursday: 10 Innovative Ways CRMs Drive Group ROI
Within one hotel, customer data is often housed in many systems across sales, the front desk, restaurants, and catering and event teams. Many of these systems do not communicate with each other, and as a result, useful customer data remains disconnected. So current and prospective group customers experience delays and frustrations, and hotel managers miss…
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