event planning terminology

Wednesday Wisdom: Everything You Need to Know About Group Guest Personas

Building effective marketing strategies for select-service hotel has become harder than ever. Guests are expecting more personalized and custom-tailored experiences every day, and sharing their thoughts on social media when they love (or hate!) their stays. Personalizing experiences for your guests is hard enough, but for group bookings there is the added challenge of appealing…

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illustration of wine and snacks on serving tray for cocktail party

Monday Motivation: Make the Leap to Luxury Event Planning with 12 Keys

You know the essentials of event planning and navigating inevitable problems with finesse. Now you’re contemplating taking your business high-end and entering the luxury events market.  To begin, it’s important to understand the mindset of high-end clients so you can deliver on their expectations. According to Skift, two-thirds of American luxury consumers believe luxury goods…

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