cell phones, coffee mugs and papers on a desk

The Cost of the Equipment Needed for an Event Planning Business: 20 Must-Have Supplies

Event planning usually holds a top spot on lists of low-cost business ideas. That’s because overhead costs are minimal and you can launch your startup from home until you build a client base. Still, a great event company name, an abundance of creativity, and top-notch organizational skills alone aren’t enough to get started in event…

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How to Diversify Your Event Business

Is It Time to Diversify and Grow Your Event Planning Business?

In a competitive industry like events, one of the only ways that a business can gain an advantage is to appeal to a broader population through diversification of products and services. Fortunately, there are many opportunities to change up your offerings and make progress towards your long-term goals. Diversifying is advantageous as it allows you…

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digital drawing of notepad on table with coffee

Starting an Event Planning Business? Do These 6 Things First

There are a lot of things to consider when starting an event planning business. To help you figure out how to start your business, I wanted to share a few key pieces that were vital to me when I was researching and starting a successful event business! Here’s How to Start an Event Planning Business…

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Event agenda design ideas

Tech Thursday: Is 3D or CAD Event Software Best for Your Planning Business?

Standing out in the event planning industry takes more than on-demand creativity and top-notch organizational skills. Those are essential, of course, but the ability to share your vision”and fast”with current and potential clients is also critical.  To create shareable event visuals, planners and event designers turn to 3D event design software and CAD (computer-assisted design).…

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Event table layout

Event Statistics: 17 Current Planning Stats that Could Change Your Business Today

Earlier this year, we started a little Social Tables tradition we like to call Friday Finds. The idea? End every week with a bit of knowledge about this crazy, compelling industry that we all know and love. Each week, we email a short survey to a mix of over 23,000 planners, venues, and hotels. And…

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ebook – 20+ Secrets to Event Planning Websites that Drive More Business

20+ Secrets to Event Planning Websites New Tip Sheet from Social Tables Your website is one of your most valuable tools for drumming up more business. Because the digital landscape shifts so rapidly it can be a challenge to ensure you’re doing everything you can to increase conversion once someone arrives are your event business…

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illustration of wine and snacks on serving tray for cocktail party

Creating Restaurant Event Spaces that Sell

Have you ever attended a birthday party, holiday gathering, or business meeting at a restaurant? Although you may not have considered those occasions “events” at the time, that’s precisely what they were, and restaurants host more of them than we think. As the demand for private events grows and booking windows get shorter, more customers…

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wedding planner working on laptop

How Much Do Event Planners Make, Really?

How much do event planners make, really? Event planning is a dynamic profession that requires a great deal of creativity, organization, and people skills. Event planners are responsible for organizing and coordinating events such as weddings, corporate events, conferences, and fundraisers. They work with clients to determine the vision for the event, choose vendors, create…

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illustration showing group of people talking at resident event

How to Evaluate Event Success Using an Event Debrief Template

Debriefing an event is one of the most important duties professional event planners and event management teams undertake. An event debrief is a meeting that takes place with the event planning team after an event has finished. The event itself gets deconstructed and analyzed through group discussion. Leaders and staff review the event from start…

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The 10-Step Guide to Nonprofit Event Planning

Fundraising is on the rise worldwide. Research shows that individual willingness to donate to nonprofit organizations is increasing annually, as are the contribution amounts. Double the Donation, a leading donation matching tool, reported that Americans gave almost $500 billion in donations in 2022.. As the desire to commit charitable deeds increases, so does the need…

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wedding planner working on laptop

35 Event Marketing Ideas that Work

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance. To tackle all of their objectives, event professionals…

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the best online conference technology

Coming Soon: New Event Diagramming Features, Tools, and Updates

The modern world of event planning looks much different than it did before the pandemic, and it continues to evolve, ever shifting as the industry changes. To keep up with venue needs and enhance the planner experience, we’ve been working on exciting enhancements to our suite of event diagramming tools. In this post, you’ll learn…

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