cell phones, coffee mugs and papers on a desk

The Cost of the Equipment Needed for an Event Planning Business: 20 Must-Have Supplies

Event planning usually holds a top spot on lists of low-cost business ideas. That’s because overhead costs are minimal and you can launch your startup from home until you build a client base. Still, a great event company name, an abundance of creativity, and top-notch organizational skills alone aren’t enough to get started in event…

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How to Diversify Your Event Business

Is It Time to Diversify and Grow Your Event Planning Business?

In a competitive industry like events, one of the only ways that a business can gain an advantage is to appeal to a broader population through diversification of products and services. Fortunately, there are many opportunities to change up your offerings and make progress towards your long-term goals. Diversifying is advantageous as it allows you…

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digital drawing of notepad on table with coffee

Starting an Event Planning Business? Do These 6 Things First

There are a lot of things to consider when starting an event planning business. To help you figure out how to start your business, I wanted to share a few key pieces that were vital to me when I was researching and starting a successful event business! Here’s How to Start an Event Planning Business…

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Event agenda design ideas

Tech Thursday: Is 3D or CAD Event Software Best for Your Planning Business?

Standing out in the event planning industry takes more than on-demand creativity and top-notch organizational skills. Those are essential, of course, but the ability to share your vision”and fast”with current and potential clients is also critical.  To create shareable event visuals, planners and event designers turn to 3D event design software and CAD (computer-assisted design).…

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Event table layout

Event Statistics: 17 Current Planning Stats that Could Change Your Business Today

Earlier this year, we started a little Social Tables tradition we like to call Friday Finds. The idea? End every week with a bit of knowledge about this crazy, compelling industry that we all know and love. Each week, we email a short survey to a mix of over 23,000 planners, venues, and hotels. And…

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ebook – 20+ Secrets to Event Planning Websites that Drive More Business

20+ Secrets to Event Planning Websites New Tip Sheet from Social Tables Your website is one of your most valuable tools for drumming up more business. Because the digital landscape shifts so rapidly it can be a challenge to ensure you’re doing everything you can to increase conversion once someone arrives are your event business…

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Top cities for event planning careers

20 Types of Corporate Events You Should Know About

What comes to mind when you hear the phrase “corporate event?” While images of boardrooms and expensive suits likely appear, you might be surprised to learn that there are many different types of corporate events, each with a unique purpose and atmosphere. Businesses are diverse, with varying missions, styles, and cultures, but meetings and events…

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Hotel asset management

Speed Networking: A New Kind of Professional Event

Much like speed dating, speed networking is a great way to meet potential new business partners, clients, and even employers. In this guide, we’ll walk you through exactly what speed networking is and why it’s useful for everyone from freelancers to corporations to social justice activists. We’ll also teach you how to plan a speed…

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20 Fresh Fundraising Event Ideas for Any Organization

Executing a high-earning fundraiser with an abundance of community support relies heavily on volunteers and sponsorships, as well as space and product donations. Successful fundraisers raise 4-5X the revenue they spent hosting the event and consistently sell out, year after year. It can be difficult to find fundraising event ideas that are both affordable for…

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Cloud storage tips for events

Q&A: What Does an Event Planner Do?

Whether planning private celebrations, non-profit fundraisers, or corporate conferences, the goal of the event planner is to visualize their client’s idea and then bring that vision to life. But how do event planners accomplish this task? What does an event planner do, exactly? In this article, we break down what event planning is. We look…

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wedding planner working on laptop

Event Invitation Emails: a Deep Dive

Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? Whether you’re working on your first campaign or your fiftieth,…

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Sales and catering coordinator tips

10 Client Appreciation Event Ideas Customers Love

Whether you’re a part of a Fortune 500 company or are running a boutique hair salon out of your home, your business wouldn’t exist without clients. Showering clients with appreciation can help businesses, large and small, build a base of loyal customers, especially now, as we head into the holiday season. While some leaders choose…

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