Tech Thursday: 10 Innovative Ways CRMs Drive Group ROI

Within one hotel, customer data is often housed in many systems across sales, the front desk, restaurants, and catering and event teams. Many of these systems do not communicate with each other, and as a result, useful customer data remains disconnected.  So current and prospective group customers experience delays and frustrations, and hotel managers miss…

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Most Common Hotel Revenue Management Mistakes

The 5 Most Common Mistakes in Hotel Revenue Management

Whether you’re just starting out, or you consider yourself an expert in revenue management we can always find new ways to grow and improve. Take a minute to evaluate your strategy and be sure to avoid these 5 common revenue management mistakes. 1. A Strategy That’s Too Restrictive Sometimes multi-night demand just isn’t there. Test different…

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