Daytona Speedway lands massive contracts with Event Sales Solution
When the Daytona International Speedway decided to expand the scope of its group business operations to sell event space in the down time between major races, one of the first things they did was hire Kelly Kinney.
And as an experienced events professional, one of the first things Kelly did was recommend Social Tables to her new employer.
With her background in corporate hospitality sales, Kelly arrived at Daytona with the understanding that Social Tables Event Services Solution was the only diagramming tool robust enough to help her team manage the facility’s 75 suites and 80,000 sq ft of event space.
What she hadn’t realized was just how much Daytona would benefit from Social Tables’ sales enablement software, Event Sales Solution.
The moment she saw Event Sales Solution in action, Kelly knew it could take Daytona’s proposals to the next level. “Daytona is a world-class brand; it needs an RFP response tool that can communicate that same level of quality, sophistication, and attention to detail. And that’s what we got with Social Tables.”
“It’s true. There is literally no comparison to be made between our new proposals and the method we were using before. Our clients say ‘Wow, they really went above and beyond to show timelines, pictures, and options.’ It pays off in a big way.”
The results speak for themselves. In just four months with the product, Daytona’s off-season group business is thriving—and well ahead of schedule. “We have already landed two major contracts that would never have come to Daytona without Social Tables, including the 2019 Sports and Entertainment Alliance in Technology (S.E.A.T.) Conference.”
“I want to drive home the fact that the team at Daytona started this process at ground zero, with nothing in place to manage a new stream of group business. But in just four months, Social Tables has permitted us to sell and execute events at an exceptionally high level. We are very happy.”
Kelly Kinney, Sales Manager - Meetings,
Daytona International Speedway