The Ultimate Meeting Design Playbook:
How to Create Experiences That Stick
Tune in as we dive into the changing landscape of meeting design and explore why traditional meetings are falling short of shifting attendee expectations. Along the way, we’ll illustrate the need to redefine meetings as experiences, show planners how to plan and design those experiences, and explore innovative ways properties can cater to the changes.
What you'll learn:
- Find out what the growing complexity of meetings and rapidly changing attendee expectations mean for planners, properties, and group business.
- Discover what it means to move from meeting architecture to experience architecture, and see how to introduce more experiential formats.
- Learn how intelligent tech integrations can help planners further engage participants, and explore what properties can do to accommodate.
- Finally, see how to gauge the success of meetings by tracking attendee engagement and measuring event ROI.