The Definitive Guide to Event Planners:
How to Win Group Business No Matter Who You're Working With
Learn everything you need to know about different types of planners to win them over. From association planners to third-party planners, explore how each type of planner measures success and what you can do about it to attract them to your venue. Find out how to best tailor your approach and communication for each part of the planning process from proposals through site visits. Pick up all the information you need to easily create the personalized experience planners expect.
Here's what's inside:
- Discover the different types of event planners from Enterprise to SMERF.
- Learn each planner's day-to-day responsibilities, and pros/cons to working with them.
- See how to best partner with each type of planner on proposals and site visits.
- Explore a communication toolkit with key hospitality terms.
- And get a handy checklist to prepare for hosting planners on-site.
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