Where You Meet Matters

How to Choose Purposeful Destinations for Unforgettable Events

Rates, dates, and space we've all heard it before. But thanks to radically shifting expectations, picking the right meeting location is no longer quite that simple. This free ebook guides planners and properties through the changing landscape of strategic destination selection, and providing smart frameworks for objective-based sourcing.

What you'll learn:

  • Discover smart, actionable frameworks that drive 72% of potential attendees to attend an event.
  • Find out what 93% of event planners say is the key to choosing the perfect meeting location.
  • Get tips for working closely with CVBs to leverage local assets, venues, and knowledge economies.
  • Dive into the latest trends in destinations, venues, and meeting design.
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