MetLife Stadium: Closing Bigger Deals with Social Tables Sales Platform

MetLife Stadium may be best known as the home of the New York Jets and New York Giants, but the real magic happens off the field, where nearly 300 events are hosted within the venue’s 129,000 square feet of space each year. Find out how they do it!

Brendan Pergola, senior manager of special events, intimately understands the nuances associated with the specialty venue, and appreciates that many clients have a difficult time understanding the creative potential that the stadium can provide.

“Life pre-Social Tables was cringe-worthy. We didn’t have a software, we didn’t have a program, we didn’t have a platform. We had a CAD drawing that permanently showed the football furniture. We couldn’t present a blank slate, so we couldn’t help guide clients to see the potential our space had for their events.”

“It can be challenging for clients to see their vision come alive in a space that was built for football games and stadium concerts. In the past, this would sometimes manifest in lost opportunities for us. Social Tables helps us bring a client’s vision to life long before their event, which helps us with recurring business and multi-year contracts."

In addition to client relations, Social Tables has alleviated operational efficiencies for Pergola’s team. Upon receiving access to the program, they embraced the template functionality by creating a diagram for every plausible scenario for each of their spaces.

“The beauty of Social Tables is that it is a turnkey solution for us,” says Pergola. “We have 4-5 events per week, and instead of making a new diagram for each, all we have to do is pull up a diagram that we have already created. It’s plug-and-play for us now. We needed a program that could keep pace with us: Social Tables has not only kept up, it has accelerated our sales process.”