The Camelback Resort: Closing Deals Faster with Smarter RFP Responses

“Clients want information now. 
We can’t even wait a few hours to respond. Social Tables allows us to respond right away.”

Michelle Wescott, Director of Group Sales, Camelback Resort

  • 527
    proposals sent
  • 21%
    win rate
  • $1.7M
    revenue in the first year

Before the team at Camelback Resort managed RFP responses with Social Tables, they sent potential clients “Word documents with a picture on them.” Director of Group Sales, Michelle Wescott, and Corporate & Association Sales Manager, Elaine Leies, needed a new approach that was consistent with their brand’s high standards.

That’s when Michelle and Elaine turned to Social Tables Event Sales Solution to transform their client management system.

Camelback is a huge property with many attractions—including a 125k square foot water park. Exactly which attractions are open on a given day depends on the season. Because of this, the resort sends their clients a variety of RFP responses. The response they send to a corporate client 
in June is vastly different than the one 
they’d share for a fall family reunion.

With Social Tables, this isn’t a problem. 
The sales team uses custom templates tailored for each season and business segment. With these templates, they can respond to RFPs as soon as they come in. Moreover, each response is custom, elegant, and informative—featuring photos, options, pricing, and catering info that looks great on any device.

Best of all? Responses are shared with a live link that can be updated in real-time. And with built-in analytics, the sales team can check to see if a potential client has opened a response. They can even 
tell which page the client 
spends the most 
time reading.

This gives the team the insight it needs to make smart adjustments for their clients.

With all the time they save, Michelle and Elaine can devote more of their attention where it counts. The results speak for themselves. With the RFP response tool in Social Tables Event Sales Solution, the resort recently agreed to terms on an incredible contract with the front office team of the Philadelphia 76ers and New Jersey Devils.