There’s a whole world of marketing conferences out there. And if you’re going to fork out the (often quite expensive) attendance fee, you want to make sure you’re going to get the most out of it. But, how do you know which conferences will be the most valuable for your hotel?
We’re here to help! We’ve narrowed down a short list of the most useful conferences you should attend to help with your hotel’s marketing strategies.
1. HSMAI’s Digital Marketing Strategy Conference
Running for over 15 years, HSMAI’s Digital Marketing Conference is a must-attend marketing conference. As one of the most comprehensive digital marketing events for the hotel industry, this conference will arm you with critical knowledge such as trends, strategies, and best practices.
It is also a great networking opportunity to connect with other industry leaders in the hospitality and tourism field.
2. The National Hotel Marketing Conference
This UK-based conference aims to give you the injection of “marketing adrenaline” you need to promote your hotel. Sounds pretty exciting, right? You’ll hear from inspirational speakers, rub shoulders with over 200 industry decision-makers, and find new ways to improve your marketing strategies.
3. Digital Travel Summit
The Digital Travel Summit brings together digital marketing, eCommerce strategy, and customer engagement for the travel and hospitality industry. The summit focuses on how your business can embrace technology and digital strategies to enhance the consumer experience and build brand loyalty.
Past speakers include leaders from such industry heavyweights as MGM Resorts International, Marriott International Inc, Expedia, Trivago, and Hilton Worldwide.
4. Skift Global Forum
Touted as the “TED of Travel”, the Skift Global Forum is the largest creative business gathering in the travel industry.
Specially targeted to the top marketers, strategists and technologists in the field, Skift aims to change the way the travel industry is seen, and inspire its creative potential. This conference draws many of the most influential stakeholders in the travel industry, so it’s a great opportunity to network with such leaders as Lonely Planet, Airbnb, Expedia, Google, and Facebook.
5. PR Society of America Travel & Tourism Conference
If you’re looking for inspiration for your hotel’s public relations and brand perception, the PR Society of America’s Travel & Tourism Conference is the one for you! Some of the best practitioners and thought leaders in the travel industry will explore hot topics such as social media influencers and experiential marketing, motivating you with out-of-the-square ideas for your hotel’s branding.
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6. Eye for Travel Summit
With over 70 speakers across two days, the Eye for Travel Summit is one of the largest digital marketing conferences in North America. Focusing on how to overcome the challenges of distribution, digital marketing, mobile strategy, data strategy, revenue management, and travel tech, Eye for Travel endeavors to help tourism companies prepare for the future. Past keynote speakers have included executives from Booking.com, Lonely Planet, Lufthansa, Lola, and much more.
7. No Vacancy LIVE
Once a humble accommodation marketing conference, the new-look No Vacancy LIVE expo now covers all aspects of the accommodation business.
Attendees get high-quality content and presentations, with a trade show featuring over 150 of the best quality suppliers in the field. Held in Sydney, Australia, No Vacancy LIVE offers hoteliers and hotel marketers a platform to discover new ideas and products in the areas of guest experience, social media and online reputation management, booking automation and technology, and more.
INBOUND is Hubspot’s annual marketing conference on inbound marketing and sales held over 4 days in Boston, Massachusetts.
Heralded as an event that “celebrates the human, helpful side of business”, the INBOUND experience is truly one-of-a-kind. With over 300 sessions of inspirational keynotes and educational breakthroughs, INBOUND takes you into a different headspace, motivating you to think outside of your regular marketing methods. No wonder the conference makes an appearance on every switched-on marketer’s calendar year after year! Past keynote speakers have included huge names such as Michelle Obama, Brené Brown, John Cena, and Arianna Huffington.
If content marketing is a key part of your hotel’s online strategy, then CMWorld is a must.
One of the largest content marketing conferences in the world, CMWorld aims to inspire attendees to create powerful content. Attendees can arm themselves with the tools to implement a successful content marketing strategy to grow their audience. The 2017 event boasted over 120 sessions and workshops presented by leading brand marketers. To top things off, standout keynotes from the CMO of GE, Linda Boff, and award-winning actor, director, producer and content-creator, Joseph Gordon-Levitt made it a not-to-miss event.
10. Marketing Nation Summit
Past speakers at the Marketing Nation Summit include Hilary Clinton, Will Smith, John Legend, and Arianna Huffington. With a line-up of that caliber, you can immediately see this is not your average marketing conference!
Held annually in San Francisco, Marketing Nation Summit plays host to six keynotes and over 150 engaging breakout sessions. Here, attendees will hear from the best and brightest minds in digital marketing, advertising, IT, services, and beyond.
Which marketing conferences are the best in the industry? Let us know in the comments or join us on Twitter.