- Approximately 1.8 million meetings and events occur in the U.S. each year, resulting direct contributions to the economy including:
- $280 billion in spending
- $115 billion contribution to GDP
- $14.8 billion federal tax revenue
- $13.2 billion state and local tax revenue
- $66.8 billion in labor income
- Meetings and events contribute more to the GDP than the air transportation, motion picture, sound recording, performing arts and the spectator sport industries.
- Combined direct, indirect and induced effects of the meeting industry to GDP totals $393 billion.
You consider yourself a/an
- A. Event planner
- B. Meeting planner
- C. Event marketer
- D. Party planner
- E. Call me whatever you like; I do it all
You are talking to someone you just met who asks you what you do for a living. When you tell them you plan events they say:
- A. OOOH, you are SO lucky you get to plan parties for a living!
- B. Would you pack me in your suitcase and take me with you on your next trip?
- C. That sounds like so much fun!
- D. I have a friend/colleague/relative who wants to be a planner. Can he/she call you?
- E. All of the above
The last time you asked your boss for additional headcount:
- A. You were told it wasn’t in the budget
- B. You did the work yourself while you waited for a reply that either never came or was a ‘no’
- C. You were told you could have a few hours of an admin’s time each week instead
- D. You realized even if you could hire someone you don’t have time to train them
- E. All of the above
When you think about your career which of the following are true:
- A. I am highly respected by my peers, management team and colleagues
- B. I am an integral part of all decisions effecting events and event marketing
- C. My time is valued and people I work with and support understand what it takes to do my job
- D. I am regarded as a trained professional whose skills are an essential part of the organization’s success
- E. None of the above
- Always start with the end in mind; what is your goal? If you don’t know, you aren’t ready to begin
- Remember that it isn’t about you; that applies to menu choices, giveaways, destinations; all event related decisions need objective eyes on them
- You have to answer the critical question of, ‘What’s in it for me’ to inspire anyone to do anything; especially attend an event that is not an internal audience.
Christy is the Founder and Chief Strategist of Strategic Meetings & Events, which specializes in producing events that achieve clients’ marketing and sales goals. With an ability to see the big picture while simultaneously understanding events down to the minutia, Christy’s ability to create, market and execute programs has made her a leader in the industry. When Christy joined the meetings industry 27 years ago, event planning was a concept more than a recognized profession. Connect with Christy on Twitter or email her at Christy.Lamagna@Strategic.Events.