Event Marketing

Email plays an important role in the success of any event. Whether it’s a casual happy hour or a hybrid seminar, event organizers can use their event invitation email to sell out their gathering. But how do you write an event invitation email that converts? Whether you’re working on your first campaign or your fiftieth,…

In an increasingly technological world, event promotion isn’t just about pounding the pavement anymore. Whether you’re attempting to drive ticket sales to a corporate convention, wellness retreat, music festival, or monthly farmer’s market, advertising on social media could help increase attendance at your event. With over 211 million Twitter users reported last quarter, learning how to…

Social media has long been an important part of event marketing and promotion. Facebook can be used to promote all kinds of events ” from conferences and conventions to birthday parties and retirement celebrations. Whether you’re interested in learning how to promote an event on Facebook or simply looking to brush up on your Facebook…

Looking for a guide to corporate event announcements? We’ve got you covered. Here’s everything you need to know about what corporate event announcements are used for, why they’re important, and what information you should always include (it might be less than you think). Plus, save time with 11 great corporate event announcement email templates you…

Even with the best of planning, an amazing event can miss your key objectives if you can’t get your target audience in the door. You’ve done the work to create a great event. You’ve followed your event planning checklist to a tee, ensured everyone will have a safe experience, and came up with some new and creative ways…

Have you started using LinkedIn Events”2019 update style?  Years ago, LinkedIn rolled out an Events feature. And then rolled the option back, to the disbelief and dismay of many event planners who found the feature helpful. Now the Events feature back, and it’s available to all LinkedIn users in English-speaking countries.  For planners looking to…

Want to create marketing for your B2B event that people will actually love? Here’s how to make higher quality content, implement better marketing strategy, and achieve your event registration goals.  Why Many B2B Event Marketing Ideas Fail  Despite best intentions and research, not every marketing idea (B2B, event, or otherwise) is going to hit it…

Marketing events are about more than keynote speakers and giving out free pens in a crowded conference room.  The successful events – the events that give attendees a fulfilling feeling when they leave – provide educational experiences, opportunities to connect with people in an industry, and exciting environments.  In this article, we provide examples of…