Laura Lopez, Author at Social Tables

Event Room Sets: Which are Most Popular with Social Tables Planners?

Event planners make up a huge portion of the Social Tables universe. And with over 2 million events having been planned in Social Tables, we’re able to see trends in events being created. One of those things is event room sets. We wanted to know which event room sets are the most popular among the…

6 Tips for a Hotel Sales Lead Form That Makes Conversion Easy

By Laura Lopez

Planners have a lot of choices when it comes to where they can host an event. When a planner reaches out via a hotel sales lead form on your site, you want to make converting their passing interest into an event, hosted at your property. Here are five strategies for making it a bit less…

SEO for Hotels: Is Search Engine Optimization All It’s Cracked Up to Be?

By Laura Lopez

With more humans having access to mobile phones than ever before, it’s no wonder people rely on search engines to look for everything. With nearly 75% of travelers making reservations online coupled with a 97% of web traffic hitting page one results, it makes sense to focus on SEO, or search engine optimization, for hotels. Still…

IMEX America: What’s In Store for the Future of Meetings and Events?

By Laura Lopez

Are you just as excited as we are about heading out to Las Vegas for IMEX America? One major benefit we always get from attending IMEX America is the world-class education sessions about hot button topics within meetings and events. So, what’s in store for the future of meetings and events? Here’s what we’re looking…

3 Tips for Drawing Event Inspiration from Your Surroundings

By Laura Lopez

What’s a better way to glean event inspiration than from your own surroundings? CORT Event Furnishings recently challenged local event planning companies to channel their inner Angeleno and create an event design inspired by LA street art. They unveiled the three finalists at their VIP Event but it wasn’t a day of just a day…

[GUIDE] 26 Hotel Marketing Tips to Boost Revenue and Drive ROI

By Laura Lopez

Now is the time for hoteliers to go big with their hotel marketing. And we’ve got 26 hotel marketing tips to help you. There are so many channels you have at your disposal: your hotel website, hotel social media channels, email, and beyond. New technologies have emerged and created new opportunities for hotels to leverage…

New to Social Tables? Here’s How to Get Ready for Onboarding

By Laura Lopez

Congratulations on making a solid decision to become a Social Tables customer! We’re confident that Social Tables will help you streamline event communications, identify issues early, ensure a smooth hand-off to supporting teams, and overall, save valuable time. The next important step after signing on is onboarding. Onboarding is the process where we’ll get you the…

What the iPhone X Really Means for Event Planning

By Laura Lopez

Us planners would never go anywhere without our phones. And if you’re anything like me, you live and die by your phone. We use our phones as our preferred mode of communication (whether it’s text, phone, Slack, or beyond), to host our work and social calendar, and as a tool to generally keep us productive…

4 Tips For Share-Worthy Hotel Social Media Content

By Laura Lopez

These days, it’s not just about creating just any social media content. It’s about thoughtfully crafting hotel social media content for your customers, potential customers, and followers. Here are our four tips on how to do it. Social media content should be thoughtfully crafted for your followers and potential customers. Click To Tweet Become the…

6 Places to Uncover Your Next Catering Sales Lead

By Laura Lopez

When it comes to generating catering sales leads, are you a hunter or farmer? Turns out, you’ll need a little bit of both to generate high-quality, high-volume leads that will generate the revenue to grow your catering business. Here are eight places to find your next catering sales lead that combine both outbound and inbound…

Need Event Furniture Inspiration? These 4 Trends Will Dazzle Your Clients

By Laura Lopez

You’ve landed a client that lives to host events that are always on-trend. How can you appease your high-style client while showing that you have your finger on the event design pulse? Get some event furniture inspiration from these trends, pulled straight from the Los Angeles street art scene. They’re sure to inspire your next…

4 Ways Hotel OTAs Can’t Kill Your Direct Bookings

By Laura Lopez

Hotel OTAs: can’t live with them, can’t live without out them. Or can we? As hoteliers, our bottom line suffers when we sell excess inventory to hotel OTAs. But here are four ways that hotel OTAs can’t kill your direct bookings and how you can apply it today. Hotel OTAs can’t kill your direct bookings…