Posts by Laura Lopez

What the iPhone X Really Means for Event Planning

What the iPhone X Really Means for Event Planning

Us planners would never go anywhere without our phones. And if you’re anything like me, you live and die by your phone. We use our phones as our preferred mode of communication (whether it’s text, phone, Slack, or beyond), to host our work and social calendar, and as a tool to generally keep us productive…

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6 Places to Uncover Your Next Catering Sales Lead

When it comes to generating catering sales leads, are you a hunter or farmer? Turns out, you’ll need a little bit of both to generate high-quality, high-volume leads that will generate the revenue to grow your catering business. Here are eight places to find your next catering sales lead that combine both outbound and inbound…

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4 Ways Hotel OTAs Can't Kill Your Direct Bookings

4 Ways Hotel OTAs Can’t Kill Your Direct Bookings

Hotel OTAs: can’t live with them, can’t live without out them. Or can we? As hoteliers, our bottom line suffers when we sell excess inventory to hotel OTAs. But here are four ways that hotel OTAs can’t kill your direct bookings and how you can apply it today. Hotel OTAs can’t kill your direct bookings…

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3 Hotel Promotion Ideas to Supercharge Bookings

3 Hotel Promotion Ideas to Supercharge Bookings

You might not know it but your property’s location is feeding you some of the best hotel marketing ideas you have yet to try. Whether it’s taking advantage of the latest natural phenomenon to riffing off national events, these ideas are prime to get guests in your door. Here are 3 hotel promotion ideas to…

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5 Green Conference Venues to Book for Your Upcoming Convention

5 Green Conference Venues to Book for Your Upcoming Convention

Booking a green conference venue for your upcoming convention equates to an overall lower environmental impact. You or a client you’re working with may value green conference venues that are designed to reduce the waste created by meetings and events. So we’ve chosen our list of the top five green conference venues to consider for…

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Stay Ahead of F&B Trends with These 7 Catering Magazines

Stay Ahead of F&B Trends with These 7 Catering Magazines

The world of food and beverage moves quickly: one day it’s champagne cocktails, the next day it’s frosé. So what is a busy event strategist or catering sales professional to do? Get inspired and ahead of F&B trends in the catering world with our seven favorite catering magazines.  The world of F&B moves quickly. Stay…

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4 Event Management Courses for Planners to Stay Sharp

4 Event Management Courses for Planners to Stay Sharp

The event industry changes every day. And with today’s event clients wanting their events to reflect on the latest trends and styles, you don’t want to lose potential clients because of your outdated skill set. What can event strategists do to keep their skills relevant and up-to-date? The answer lies in continuing education through event…

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