Posts by Laura Lopez
What the iPhone X Really Means for Event Planning
Us planners would never go anywhere without our phones. And if you’re anything like me, you live and die by your phone. We use our phones as our preferred mode of communication (whether it’s text, phone, Slack, or beyond), to host our work and social calendar, and as a tool to generally keep us productive…
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4 Tips For Share-Worthy Hotel Social Media Content
These days, it’s not just about creating just any social media content. It’s about thoughtfully crafting hotel social media content for your customers, potential customers, and followers. Here are our four tips on how to do it. Social media content should be thoughtfully crafted for your followers and potential customers. Click To Tweet Become the…
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6 Places to Uncover Your Next Catering Sales Lead
When it comes to generating catering sales leads, are you a hunter or farmer? Turns out, you’ll need a little bit of both to generate high-quality, high-volume leads that will generate the revenue to grow your catering business. Here are eight places to find your next catering sales lead that combine both outbound and inbound…
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Need Event Furniture Inspiration? These 4 Trends Will Dazzle Your Clients
You’ve landed a client that lives to host events that are always on-trend. How can you appease your high-style client while showing that you have your finger on the event design pulse? Get some event furniture inspiration from these trends, pulled straight from the Los Angeles street art scene. They’re sure to inspire your next…
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4 Ways Hotel OTAs Can’t Kill Your Direct Bookings
Hotel OTAs: can’t live with them, can’t live without out them. Or can we? As hoteliers, our bottom line suffers when we sell excess inventory to hotel OTAs. But here are four ways that hotel OTAs can’t kill your direct bookings and how you can apply it today. Hotel OTAs can’t kill your direct bookings…
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4 Hotel Marketing Tools Every Hotelier Needs in Their Arsenal
Managing a hotel can be an all-consuming role for a hotelier. There are so many competing priorities that a hotelier will need hotel marketing tools to ensure their brand is top of mind with current and potential customers. To help make this task a little easier, these are just four of the hotel marketing tools…
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3 Hotel Promotion Ideas to Supercharge Bookings
You might not know it but your property’s location is feeding you some of the best hotel marketing ideas you have yet to try. Whether it’s taking advantage of the latest natural phenomenon to riffing off national events, these ideas are prime to get guests in your door. Here are 3 hotel promotion ideas to…
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5 Green Conference Venues to Book for Your Upcoming Convention
Booking a green conference venue for your upcoming convention equates to an overall lower environmental impact. You or a client you’re working with may value green conference venues that are designed to reduce the waste created by meetings and events. So we’ve chosen our list of the top five green conference venues to consider for…
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5 Things to Keep In Mind When Building Your Event Planning Strategy
The saying from Benjamin Franklin goes, “When you fail to plan, you plan to fail. For planners, we know that every event, large or small, should have a careful assessment and event planning strategy before executing. Planning an event in a vacuum could result in misaligned expectations and worse, make it difficult to deliver on a…
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Stay Ahead of F&B Trends with These 7 Catering Magazines
The world of food and beverage moves quickly: one day it’s champagne cocktails, the next day it’s frosé. So what is a busy event strategist or catering sales professional to do? Get inspired and ahead of F&B trends in the catering world with our seven favorite catering magazines. The world of F&B moves quickly. Stay…
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4 Event Management Courses for Planners to Stay Sharp
The event industry changes every day. And with today’s event clients wanting their events to reflect on the latest trends and styles, you don’t want to lose potential clients because of your outdated skill set. What can event strategists do to keep their skills relevant and up-to-date? The answer lies in continuing education through event…
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Event Planning Internships: 5 Best Practices Before Launching Your Program
Wouldn’t it be great to have a little extra help, especially with busy season looming in the background? Event planning internships are a proven way to not only teach a newcomer a new skill, but will free up your time to focus on tasks that require more of your time. Before you post a job…
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