Posts by Esther Chung

An illustration of attendees who represent opportunities important to event ROI

The KPI for Event ROI Beginners: Opportunity in the Room

In this guest post from our friends at Splash, Director of Content Marketing, Esther Chung, breaks down a key KPI by which even beginners can accurately predict event ROI. When it comes to measuring the revenue impact of events, event marketers are struggling. Even though events command the highest share of marketing budgets and 69%…

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