Posts by Dan Berger

Manage bookings seamlessly from lead to close with Social Tables Group CRM

Select-Service Hotels Need a New Group CRM (and It’s on the Way)

The way many hotels in the United States manage group business isn’t working. Nowhere is this more pronounced than among select-service properties, where some of the tried-and-true sales and catering systems, also known as customer relationship management systems (CRMs), built specifically for this segment have recently been sunsetted in a systems consolidation never before seen…

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A handshake between business partners

Properties Deserve a Better Way to Connect With Planners (and It’s Here)

Over the past decade, three important shifts have taken place in the meetings and events industry. In concert, these shifts have had a profound impact on event planners, transcending them from administrative taskmasters to strategic business partners: Events have become an important component of an organization’s overall strategy. They are now seen as a measurable…

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What’s the Difference Between a Meeting and an Event?

It seems that nowadays the words meetings and events are thrown around interchangeably. There is, in fact, a big difference between the two. First and foremost: All meetings are events but not all events are meetings. Now, let’s get down to the details. All meetings are events but not all events are meetingsClick To Tweet…

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Event Sponsorship ROI

4 Ways to Increase Your Event Sponsor ROI

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to…

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Trade Shows vs. Conferences vs. Conventions

My recent post on Events vs. Meetings got some good feedback but also opened the door to some other clarifying questions. One commenter asked to explain the difference between trade shows, conferences and conventions. I combined some of my favorite definitions and examples and here’s what I got for you. Trade Show – An exhibition for…

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Company Culture in the Hospitality Industry

Roadmap: How To Define and Apply Culture To Your Company

Catersource and Event Solutions Conference & Tradeshow, the world’s premier event for catering and events professionals, welcomed thousands of attendees from around the globe March 8-11, 2015 to Las Vegas. A variety of educational, networking and business opportunities were made available to attendees through conference sessions and special events, including the annual Trendsetters’ Luncheon. The…

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Trevor Lynn Named Chief Marketing Officer

The below is the email Dan Berger, our CEO, sent to our team last night regarding the promotion of Trevor Lynn to Chief Marketing Officer. It was no accident that in August 2012 a marketer (Trevor) was brought in as employee #3, a time when most startups amass engineers and, wishing on a prayer, save…

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5 Things to Know Before Signing a Hotel AV Contract

10 Questions to Ask Before Hiring a Band or DJ

Whether you’re planning a wedding, a corporate event, or just a really nice party your entertainment will be a huge part of the experience.  You want your band or DJ not just to sound good, but to add to the experience. Here are ten questions that get at not only business-like details but also get…

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