Posts by Dan Berger

A handshake between business partners

Properties Deserve a Better Way to Connect With Planners (and It’s Here)

Over the past decade, three important shifts have taken place in the meetings and events industry. In concert, these shifts have had a profound impact on event planners, transcending them from administrative taskmasters to strategic business partners: Events have become an important component of an organization’s overall strategy. They are now seen as a measurable…

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The InterContinental Hotel in Singapore

What’s Next Now That IHG Cut Commissions Too?

It’s been just a week since IHG joined Hilton and Marriott in cutting third-party commissions from ten percent down to seven — and it comes at a time when the industry is still buzzing from the Hilton cuts. At the end of the day though, there are plenty of reasons we should have seen these…

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What’s the Difference Between a Meeting and an Event?

It seems that nowadays the words meetings and events are thrown around interchangeably. There is, in fact, a big difference between the two. First and foremost: All meetings are events but not all events are meetings. Now, let’s get down to the details. All meetings are events but not all events are meetings Click To…

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Event Sponsorship ROI

4 Ways to Increase Your Event Sponsor ROI

As potential sponsors have more opportunities to invest their marketing budgets elsewhere and the number of inbound solicitations they get increases, it’s up to event professionals to find new and interesting ways to justify sponsors’ spend. Here are four unique ways that event professionals can increase sponsor ROI, and, in turn, increase sponsorship retention to…

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Trade Shows vs. Conferences vs. Conventions

My recent post on Events vs. Meetings got some good feedback but also opened the door to some other clarifying questions. One commenter asked to explain the difference between trade shows, conferences and conventions. I combined some of my favorite definitions and examples and here’s what I got for you. Trade Show – An exhibition for…

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Company Culture in the Hospitality Industry

Roadmap: How To Define and Apply Culture To Your Company

Catersource and Event Solutions Conference & Tradeshow, the world’s premier event for catering and events professionals, welcomed thousands of attendees from around the globe March 8-11, 2015 to Las Vegas. A variety of educational, networking and business opportunities were made available to attendees through conference sessions and special events, including the annual Trendsetters’ Luncheon. The…

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Trevor Lynn Named Chief Marketing Officer

The below is the email Dan Berger, our CEO, sent to our team last night regarding the promotion of Trevor Lynn to Chief Marketing Officer. It was no accident that in August 2012 a marketer (Trevor) was brought in as employee #3, a time when most startups amass engineers and, wishing on a prayer, save…

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5 Things to Know Before Signing a Hotel AV Contract

10 Questions to Ask Before Hiring a Band or DJ

About the author: Marta Segal Block is the Editorial Director for, the largest online entertainment booking agency. With over 10,000 members in categories ranging from Acrobats to Zydeco Bands, if you have an entertainment need, they can help. Check out Life of the Party and the Wedding Blog for daily party planning inspiration. Whether you’re planning a wedding,…

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