Posts by Dan McCarthy

event planning associations

6 Simple Steps for Better Post-Event Engagement

Your work isn’t over when the last guest exits the venue. In fact, it’s just getting started. When it comes to post-event engagement, you have much more to do to nurture your potential guests to ensure they take desirable action that converts to higher ROI. The key is to stay in touch with the attendees…

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5 Ways to Master Instagram for Event Promotion

Instagram is to photos what YouTube is to videos. Instagram is the place for sharing your latest selfie or whatever random pic you feel like uploading for the world to see. This social network also has enormous potential for event promotion. As of 2019, Instagram has an estimated 1 billion active users per month around…

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Collecting User Generate Content at Events

Your Event Could Use Some User Generated Content

Sure, the content you produce, such as blog posts, social media posts, newsletters, and videos, all serve as valuable marketing content for your event. However, you can double your event exposure by leveraging user-generated content (UGC). In one study, 59% of surveyors indicated that UGC influences their purchase-making decisions. 70% also indicated that UGC influences…

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5 Event Planning Video Ideas for Your Next Event

If pictures are worth a thousand words, then one can only guess how many words a video is worth. This is precisely why videos should be incorporated in some form or another before, during, and after an event. Videos help create novel ways of engagement so that the event lives up to attendee expectations. Here…

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Why Twitter Advertising is Your Key to Event Promotion

It’s a given that you should be using Twitter for your event marketing efforts. However, when it comes to this social network, most people only use it within its primary context. That is, sending out tweets and creating a hashtag to go along with it. So many people overlook the prospect of Twitter Advertising and…

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5 Ways LinkedIn Marketing Boosts Event Promotion

LinkedIn marketing, for some reason, always gets overlooked when it comes to social media for event promotion. People tend to think that this social network is only for reaching out to employers or prospect employees. This is far from the case. LinkedIn has many tools in its bag that can be leveraged for your next…

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Top 5 Event Tech Strategies for Live Speaking Engagements

In this day and age, it’s almost unfathomable to host an event and particularly speaking engagements that fail to take technology into consideration in some form or another. Technology is a must, so it’s a matter of the extent and how it will be used. Technology is also being used in greater measures by speakers…

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Building Relationships with Event Sponsors

8 Innovative Ways to Get Sponsors for an Event

If you plan on hosting an event, you’re also facing a big question: how are you going to fund it? Established companies might be able to dip into a generous marketing budget — but smaller companies likely need some help. A great financing option? Seek out sponsors. Finding a sponsor, though, can be like trying…

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