Posts by Brandon Rafalson
Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing “experiences” over “things,” and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
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