Posts by Brandon Rafalson
Are Live Events Actually Effective? Here’s What Top Marketers Think
The web is full of literature touting live events as a potent alternative to screen-served digital ads. They say it’s the right choice for a society that’s embracing “experiences” over “things,” and an opportunity to win over prospects and delight customers. But are live events actually worth all of the fuss? And more importantly, are…
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4 Strategies for Finding the Event Software of Your Dreams
It used to be that only a handful of event technology solutions were on the scene. Today there is an abundance to choose from. The question is, which one is right for you? If the event management industry were a sea, it would be a very, very large one. According to Forrester Research, B2B events…
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How Integrating Event Data Can Solve Your Event ROI Mysteries
Are humans alone in the universe? Do dreams have any meaning? Why did the chicken cross the road? Life is full of mysteries. For event planners, no mystery looms quite as large as the mystery of event ROI. According to Forrester Research, the average CMO allocates roughly 24% of their annual B2B marketing budget to…
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Content Marketing for Events: Simplify Your Strategy with This Easy Formula
There’s this train called Content Marketing and you really should hop on it. According to a recent survey by the Content Marketing Institute, 88% of marketers in North America use some form of content marketing to promote a product or service. Out of those marketers, 76% of respondents say that they plan to produce more…
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